My Projects
The Octalysis Framework has impacted over 1.5 billion users around the world.
Through my research in behavioral science and motivational psychology, I have created many high-impact projects that have helped companies like Tesla, Google, Microsoft, and LEGO, as well as countless individuals, achieve their goals and improve their lives.
Below, I’ve listed all my projects that can help you improve your life using the power of behavioral science and motivational psychology.
The portfolio
Six projects, one mission: make life work like a great game
Octalysis Prime
A gamified learning platform — 1,500+ video lessons on a living island.
Visit the islandThe Octalysis Group
Enterprise behavioral design — dozens of verified case studies from Porsche to Microsoft.
See the case studies10,000 Hours of Play
The 6-step framework (and book) for turning your own life into the game you want to win.
Design your gameMetablox
Own the streets of your memories — real-world NFT blocks where memories mint meaning.
Explore MetabloxreSTATE
Rebuilding Ukraine — airport & dock security, PTSD recovery at scale, restoring structures and businesses, and upskilling the population.
Explore reSTATE InitiativeKlover.ai
Pioneering Artificial General Decision Making (AGD™) — AI that augments human decisions instead of replacing them.
Explore AGDOctalysis Prime
Octalysis Prime has helped people build systems that naturally drive action, both in others and in themselves.
If you’re tired of struggling with persuasion, this is where you start.
Membership starts at $1 for the first month, and the curriculum is the same Octalysis material companies have hired me to teach their teams. It’s the framework I’ve dedicated my life to developing, taught step by step.
It’s the learning home of a framework whose client implementations have reached over 1.5 billion users (methodology documented on the verified claims page). Built on the Octalysis Framework, it applies all 8 Core Drives of human motivation to make learning stick.
People and Their Wins with Octalysis Prime
Mark Diaz, an Octalysis Prime Member and TEDx Speaker (with over 250K views!), transformed his life by gamifying his daily activities.
Rodney Mann, an Octalysis Prime Member, designed a new product that gained positive recognition from his CEO.
Willow Neilson transitioned from being a music teacher to landing her dream job as a Game Designer. All thanks to what she learned in Octalysis Prime.
Octalysis Prime is mainly there for those ready to make a change, to take the game of life seriously, and advance with others in their journey.
10,000 hours of play
10,000 Hours of Play lays out the 6-step framework I use to design life like a game — patterns I kept finding while studying how people like Elon Musk, Nikola Tesla, Walt Disney, and Oprah structured their growth.
This 6-step framework will make your life feel like a game you just can’t stop leveling up in.
The goal is simple: turn the skills you care about into a game you actually want to keep playing.
Octalysis Group
Octalysis Group is a done-for-you service with independently verified results — from +51% gross bookings at Booking.com to +712% gross revenue at La Quinta — delivered using the Octalysis Framework. If you want to understand what gamification truly means and how it drives measurable results, this is where strategy meets execution.
The Octalysis Group created a new industry standard for hospitality and travel booking platforms.
Gamified loyalty app featuring virtual test drives, customizable avatars, and social challenges to deepen daily user engagement.
Metablox.co
Metablox.co is a Web3 museum where I aim to preserve the world’s most important memories on the blockchain. They don’t live on a centralized server, but instead endure to witness 100 years of humanity’s progress.
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification? Definition, Examples & Framework
- Actionable Gamification: Beyond Points, Badges & Leaderboards
- The $1.06 Billion Octalysis Gamification Case Study
- 90+ Gamification Examples & Cases with ROI Stats
- How Yu-kai Chou Pioneered Gamification in 2003