Gamification Expert &

Behavioral Designer

The best way to reach me for various opportunities is via my Hit Me Up AI.

Go check out:

Yu-kai Chou Gamification Consulting Clients

Nir Eyal Behavioral Expert

“Yu-kai is at the cutting edge of the field of behavior design.”

-Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

“Yu-Kai’s Octalysis framework is a powerful addition to the tool kit of any creative professional.”

-David Webster, Managing Director of IDEO


Behavioral Consulting

Yu-kai’s consults and designs for companies via The Octalysis Group, with a team of talented experts around the world (US, Switzerland, UK, Brazil, Bulgaria, Netherlands, Thailand and more). His design work through TOG has empowered over a Billion Users’ Experiences.

Check out The Octalysis Group for Consulting and Design needs here.

Suzie Wee

“I’ve been following Yu-kai’s work on gamification for years and have enjoyed his deep insights and actionable recommendations. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem.”

-Susie Wee, Chief Technology and Experience Officer (Collaboration) at Cisco Systems

“Yu-kai’s Insights were instrumental in helping Lucky Diem supercharge our client La Quinta’s bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.”

Andrew Landis, Founder & CEO of Lucky Diem

Speaking Engagements

Yu-kai Chou is one of the most known speakers in the space of gamification, behavioral design, Gameful UX, workplace engagement, and Gen Y motivation. He has been invited to do Keynote Speeches and workshops for organizations and events across the world.

For Inquiries on Speaking or Workshop Engagements, please contact Bruna [at]


“So I would like to let Yu-Kai and all of you know that one of the companies that I work for has already been transformed thanks to the Strategy Dashboard. Our projects have a much better direction, we have found new ways to monitor the projects as well as monetize them. Our designers love it as it has helped them design more focused interfaces with direct links to the actions we want to encourage….the CEO is itching to get on the next course as well. So Thank you Yu-kai Chou You have truly helped me.” 

-Ryan Julyan, Former Workshop Attendee (South Africa)

Octalysis Framework Licensing

Yu-kai Chou’s Octalysis Framework is a copyright/trademark protected IP and can be used for public, non-profit, and educational purposes. If you would like to use the Octalysis Framework commercially, please see our Octalysis Group Licensing Page. if you are interested in acquiring a license and grow your business through the Octalysis Brand, send an e-mail to

Previous Speaker Engagements

  • More being updated soon here…
  • Miami NFT Week: Speech in Miami (04/01/2022 – 04/03/2022)
  • Gamification Europe: Online speech (03/23/2022)
  • NEOMA Business School: Online speech (03/10/2022)
  • Houston Tech Rodeo: Online speech (03/01/2022)
  • International Business Administration Program: Speech in Taipei (12/10/2021)
  • Google: Online speech (11/12/2021)
  •, Ciclo di Seminari: Online speech (05/26/2021)
  • Yale-Ipsos: Online webinar (02/26/2021)
  • GamiCon21: Online speech (02/22/2021)
  • Asus: Speech in Taipei (01/08/2021)
  • RISE: Online workshop (11/12/2020)
  • SOSV, Growth Summit: Online speech (11/04/2020)
  • ICCA Congress 2020: Speech in Taipei (11/03/2020)
  • German Chambers of Commerce: Workshop (2/12/2020)
  • DealWise: 2 Day Workshop in Amsterdam, Netherlands (11/25/2019 – 11/26/2019)
  • DIGISFÄÄRI: Keynote in Helsinki, Finland (11/01/2019)
  • 2nd Annual Redemptive Business Forum: Keynote in La Mirada, CA (04/05/2019)
  • CIS2019_Gamification For Corporate Innovation Workshop: Keynote in Bangkok, Thailand (03/28/2019)
  • GamifyUs: Keynote in Stockholm, Sweden (12/05/2018)
  • Entrepreneurial Leaders Organization: Keynote in Vancouver, Canada (11/07/2018)
  • Singapore Games Exchange: Masterclass in Singapore (11/01/2018)
  • 1st Macedonia eCommerce Conference: Skopje, Macedonia (10/28/2018)
  • National Taiwan University: Speech in Taipei, Taiwan (08/08/2018)
  • Enboarder Conference: Remote Speech for Australia (06/25/2018)
  • Classcraft: Webinar (06/20/2018)
  • Turkish Airline: Workshop in Istanbul, Turkey (06/03/2018)
  • Gamfed Gamification Conference @ BAU: Conference in Istanbul, Turkey (06/03/2018)
  • Habit Summit Speech: Workshop in Toronto, Canada (04/12/2018)
  • Microsoft: Workshop in Seattle, Washington (03/26/2018)
  • FICO: Speech in Las Vegas, Nevada (03/19/2018 – 03/21/2018)
  • CITIC: Speech in Hong Kong (03/15/2018)
  • Sberbank University: Speech and full-day workshop in Moscow, Russia (03/11/2018)
  • Executive Pastor Leader Group: Virtual Speech, UK (03/07/2018)
  • HR Strategy Forum: Forum in London, UK (02/27/2018 – 02/28/2018)
  • Quandoo: Workshop in Barcelona, Spain (02/24/2018)
  • Kwerafund: Workshop with Kwerafund in Amsterdam, Netherlands (02/22/2018)
  • South Bay Church: Speech and workshop in Los Angeles, California (11/07/2017)
  • Togliatti University: Speech in Russia (10/20/2017 – 10/21/2017)
  • Aperam: Workshop in Luxembourg (09/04/2017)
  • FICO Masters: Speech in Calistoga, California (08/15/2017 – 08/17/2017)
  • FWD: Workshop in Hong Kong (07/26/2017)
  • Singapore Computer Society: 3 Day Workshop in Singapore (07/18/2017 – 07/20/2017)
  • Dutch Digital Day: Keynote Speech in Amsterdam, Netherlands (06/30/2017)
  • Speech in Fremont, California (06/26/2017)
  • Asurion: Speech in Nashville, Tennessee (04/26/2017)
  • Jagex (Runescape): Speech and workshop in Cambridge, UK (03/15/2017)
  • British Legal Technology Forum: Keynote Speech in London, UK (03/14/2017)
  • SxSW (South By Southwest) Conference: Keynote Speech in Austin, Texas (03/10/2017)
  • Citizen Science Summit: Speech in Sønderborg, Denmark (11/28/2016 – 11/30/2016)
  • School of Business and Social Sciences -Aarhus University: Speech in Aarhus, Denmark (11/24/2016)
  • AIG Japan: Full-day Workshop in Tokyo, Japan (11/21/2016)
  • Promise Elearning Conference: Keynote Speech in Stockholm, Sweden (11/15/2016)
  • GateKeepers: Speech in Singapore (11/12/2016)
  • Singapore Cybersports & Online Gaming Association: Speech in Singapore (11/11/2016)
  • Singapore Computer Society: 2 Day Workshop in Singapore (11/11/2016 – 11/14/2016)
  • Singapore Pools: Workshop in Singapore (11/10/2016)
  • M1 Telecom: Workshop in Singapore (11/09/2016)
  • World Lottery Summit: Keynote Speech in Singapore (11/09/2016)
  • LVL UP KL Conference: Keynote Speech at Kuala Lumpur, Malaysia (11/08/2016)
  • SEA Game Jam: Opening Speech at Kuala Lumpur, Malaysia (11/05/2016)
  • Taylors University: Full-dayEducation Workshop at Kuala Lumpur, Malaysia (11/03/2016)
  • Talent Intelligence: Full-day Corporate Workshop at Kuala Lumpur, Malaysia (11/01/2016)
  • Gamification World Congress: Keynote Speech at Madrid, Spain (10/26/2016)
  • Founders Network Summit: Speech at Napa Valley, California (10/20/2016)
  • Berkeley Channel: Speech at UC Berkeley, California (10/14/2016)
  • Code for Kingdom Hackathon: Speech in San Francisco, California (09/24/2016)
  • Entrepreneur Organization: Speech in Calgary, Canada (9/15/2016)
  • Fitpreneurs Mastermind: Full-dayWorkshop in Tokyo, Japan (08/20/2016)
  • Intel Harvest: Speech in Santa Clara, California (07/20/2016)
  • FIndShadow Retreat: Full-day Workshop in New York (07/14/2016)
  • Retail Executive Summit: Keynote Speaker in Laguna Beach, California (06/24/2016)
  • Boston Consulting Group Hackathon: Speech (06/10/2016)
  • The Interactive Media & Games Seminars: Speech in Stanford University (05/28/2016)
  • Sovereign Capital: Speech in Menlo Park, California (05/18/2016)
  • Q Denver: Keynote Speaker in Denver, Colorado (04/22/2016)
  • Christian Entrepreneur Association: Speaker at Burlingame, CA (4/15/2016)
  • MURTEC Conference: Keynote Speaker in Las Vegas, Nevada (03/16/2016)
  • SxSW Gamification 3.0: Panel Speaker in Austin, Texas (03/14/2016)
  • Google Talk: Expert Speaker in Mountain View, California (02/29/2016)
  • Draper University: Speaker in San Mateo, California (02/16/2016)
  • Hult International Business School: Expert Speech in London, United Kingdom (02/08/2016)
  • AKQA: Expert Speech in London, United Kingdom (02/08/2016)
  • NovaBase: 2-Day Onsite Workshop in Lisbon, Portugal (02/02/2016)
  • Legos Workshop: 3-Day Onsite Workshop Lecturer in Billund, Denmark (01/26/2016 – 01/28/2016)
  • TAITA Seminar: Speaker (01/21/2016)
  • Chilean Entrepreneur: Webinar Speech (12/05/2015)
  • Growth Marketing Congress: Keynote Speaker in San Francisco, California (12/04/2015)
  • ServiceRocket: Webinar (12/01/2015)
  • Brighton University: Guest Lecturer in Brighton, United Kingdom (11/19/2015)
  • World Gamification Congress: Keynote Speaker in Barcelona (11/10/2015)
  • Peabody Essex Museum: Expert Speech in Salem, Massachusetts (11/13/2015)
  • Silicon Valley Prayer Breakfast: Main Speaker in Palo Alto, California(10/28/2015)
  • <analog>: Main Speaker in Los Gatos California (09/24/2015)
  • Samsung Workshop: Workshop Lecturer in Seoul, South Korea (09/18/2015)
  • Ericsson’s Global Learning Professionals Week: Keynote Speaker for Stockholm, Sweden (09/17/2015)
  • Smartcloud Show (South Korean Government): Keynote Speaker in Seoul, South Korea (09/17/2015)
  • Yahoo! Talk: Main Speaker in Sunnyvale, CA (07/15/2015)
  • AIG Japan Workshop: Workshop Lecturer in Tokyo, Japan (06/10/2015)
  • Computer Education Management Association (CEdMA) West Coast Conference: Keynote Speaker in Sunnyvale, CA (04/28/2015)
  • Gamemakers Art: Lecturer for Egio, Greece (4/23/2015)
  • Growth Hacking Summit: Speaker, San Francisco, CA (03/24/2015)
  • QCommons SF: Speaker, San Francisco, CA (2/26/2015)
  • Fidelity Center for Applied Technology Global Seminar: Keynote Speaker in Boston, USA (10/30/2014)
  • @Cloud: Speaker, Sunnyvale, CA (10/24/2014)
  • Game Industry Trends Conference 2014: Keynote Speaker in Warsaw, Poland (10/2/2014)
  • European Association for International Education (EAIE) 2014 Annual Conference: Keynote Speaker in Prague, Czech Republic (09/16/2014)
  • Gamification and Mathematics Education Seminar: University of Adger, Kristiansand, Norway (09/22/2014)
  • GSummit Conference 2014: Speaker in San Francisco, CA (06/13/2014)
  • Bahrain International eGovernment Forum: Keynote in Manama, Bahrain (04/20/2014- (04/23/2014)
  • Startup Marketing Conference: Speaker in San Francisco, CA (03/27/2014)
  • Northeast Advanced Technological Education Center (NEATEC) Conference: Keynote in Saratoga Springs, NY (03/21/2014)
  • South by Southwest (SxSW): Speaker in Austin, Texas (03/11/2014)
  • University of Agder: Speaker in Agder, Norway (02/22/2014)
  • Tedx – Lausanne: Speaker in Lausanne, Switzerland (02/12/2014)
  • Entrepreneurship Summit 2014: Keynote & Workshop in Bombay, India (2/1/2014- 2/2/2014)
  • Chief Human Resource Officer Conference: Keynote in Jacksonville, Florida (11/10/2013-11/12/2013)
  • Huawei Conference: Keynote in Shenzhen, China (10/26/2013)
  • Gamified India: Keynote & Workshop in Bangalore, India (10/4/2013)
  • Enterprise Gamification Conference: Panelist in New York, NY (09/24/2013-9/26/2013)
  • SES Conference: Speaker in San Francisco, CA (09/04/2013)
  • Austria Innovation Center: Panelist in Palo Alto, CA (09/11/2013)
  • London Gamifiers: Speaker in London, England (07/03/2013)
  • Enterprise Gamification Conference: Keynote in Copenhagen, Denmark (06/20/2013)
  • Fortune 500’s Chief Learning Officer Conference: Keynote in Atlanta, Georgia (06/19/2013)
  • Stanford Entrepreneurship Class: Guest Lecturer in Palo Alto, CA (06/03/2013)
  • Microsoft BizSpark: Interactive Speaker in Mountain View, CA (05/12/2013)
  • JumpLabs: Interactive Speaker Online (04/01/2013)
  • TheStartupAngel: Speaker in Los Angeles, CA (02/28/2013)
  • Scopely Enrichment: Speaker in Scopely Headquarters in Los Angeles 2/27/2013
  • Rocket Field Labs: Speaker in Orange County, CA (02/26/2013)
  • eBay Workshop, Speaker in San Jose (01/14/2013)
  • JW Tech Salon, Speaker in InnoSpring, Santa Clara(01/04/2013)
  • Venture Series 7 from CSPA, Panelist in Redwood City, CA (11/15/2012)
  • Workshop: Speaker in Mountain View, CA (10/25/2012)
  • Spotlight – Social Engagement: Panelist in San Francisco, CA (05/23/2012)
  • European Women’s Professional Network: Interactive Speaker Online (11/14/2011)
  • SVC Wireless Annual Conference: Panelist in Computer History Museum (09/13/2011)
  • Panelist Speaker, Stanford University, Palo Alto (05/24/2011)
  • Guest Lecturer at Mission College, Santa Clara (04/04/2011)
  • Workshop for (03/24/2011)
  • Stanford Personal Branding Class: Guest Lecturer in Palo Alto, CA (02/15/2011)
  • Google BayFuBai, Speech in Google, Mountain View (06/20/2010)
  • Draper Richards Conference, Speaker in Palo Alto, CA (05/13/2010)
  • Internet Marketing Conference: Speaker in Vancouver Canada (09/18/2009)
  • California Student Sustainability Coalition: Speaker in California (04/24/2009-04/26/2009)
  • And many more