Octalysis Certificate Achiever: Dustin Lehr

Cyber Security is increasingly important. Unfortunately, for many, the training to keep up-to-date with cyber security best practices is not very engaging.

If it is up to Dustin, that is about to change!

Make sure to Check out Dustin’s Player Type analysis.

Congratulations, Dustin. Well done!

Awesome!  Thanks @Dirk and @Sergio for taking the time to go over my resubmission.  Your feedback is very insightful and I learned a lot by going through it. 

I’ll continue to work on improving my Octalysis skills! ‘

Dustin Lehr

Do you want to join a community of learners and bring your knowledge of Human-Focused Design to the next level?

Don’t hesitate to try out Octalysis Prime for free!

Octalysis Certificate Achiever: Joel Schmidt

Here we have another great example of how Gamification can be applied to a non-digital experience.

Joel found many things that could be improved at his driving learning centre in Germany. He successfully used that energy to create a submission for the Level 1 Octalysis Certificate!

Especially the Brainstorming is worth taking a look at. Many of Joel’s ideas build on each other and strengthen each other, which is crucial for creating a synergetic user experience.

Congratulations, Joel. Well done!

I want to thank Yu-kai Chou for the knowledge you spread through the Octalysis Island. It’s a great honor for me to be able to learn from your content.

Joel Schmidt

Do you want to join a community of learners and bring your knowledge of Human-Focused Design to the next level?

Don’t hesitate to try out Octalysis Prime for free!

Octalysis Certificate Achiever: Arsham Navid

When most people hear the word Gamification, they think of apps that attempt to turn boring things into a game. While digital experiences do lend themselves well for engagement design, the realm of Gamification expands far beyond your phone and your computer.

We love how this is reflected in the wide range of topics that are chosen for the Octalysis Certificate submissions.

Learning in Octalysis changed my way of thinking.

Arsham Navid

Arsham‘s submission covers the user experience of a local coffee shop! Take a look at his – beautiful – presentation for inspiration on how to analyse and improve the user engagement of a non-digital experience.

After receiving feedback on his first submission, Arsham came back for round two and delivered! His submission is now one of our favourite examples for the Octalysis Level 1 Certificate.

Congratulations, Arsham. Great job.

Thank you for taking the time to provide your feedback.  I am grateful for your positive response.  I have enjoyed receiving tips and instructions from you during this project.

Arsham Navid

Do you want to join a community of learners and bring your knowledge of Human-Focused Design to the next level?
Don’t hesitate to try out Octalysis Prime for free!

Learning with Games

Why Game Based Learning and Learning Games are essential

A baby Learning through games with the piano.

Humans have an innate desire to learn. Learning is one of our most fundamental activities. In fact, when things become too easy and no more learning opportunities are there, it becomes boring.

Playing Games become boring when you can't learn how to improve, like Tic-Tac-Toe

We don’t like to learn from long lectures or huge paragraphs of text. They learn from 3 ways:

  1. They learn from trial & error.
  2. They learn from watching other people do it.
  3. They learn from Stories

1) They learn from trial & error.

Primitive times - people

Imagine at primitive times – people just figuring how a stick works, or inventing the wheel – the process of trying things, seeing it work or fail, and then iterating, is very engaging.

2) They learn from watching people do it

We like to learn from watching other people do the activates. If they succeed, we are happy for them. But when they fail, our brains take special notice.

This is likely why we think it’s funny when people something stupid and hurt themselves – our brains want us to take special attention to this event by making it pleasurable.

We would even want to tell this #fail activity to our friends so we could all laugh at it. It’s not just about being morbid, it is a survival trait that uses joy to spread important lessons (much like gamification and learning with games)

3) They learn from Stories

Even when we are listening through long monologues, we feel immersed when it is in story form, with people we care about, and events that surprise us. Think about times when people in a village sit around the campfire and listen to the elder talk about experiences and adventures he had in his youth. Our brains are fully engaged, and we likely learning all the lessons.

The relevance of of Educational Games

These are the 3 ways our brains like to learn. But what shook up the system is that the things we have to learn in the past century became dramatically more complex – things like advanced mathematics, philosophy etc.

Unfortunately, the technology to deliver the education was always stuck at the same place – we rely on pen and paper, and to some extent powerpoint. And therefore, the tools we have failed at engaging our brains to learn the most important things in life.

This is where educational games and learning games come in place.

The opportunity of Learning Games

Because of new gaming technology, for the first time in history, students can now learn through

1) Trial & Error by playing and replaying through the game

2) Watch other students and players play the game and learn from that

3) Instead of listening to a story, they actually become part of the story.

And this is why Educational Games are so impactful.

Nowadays you will find a variety of stellar learning games and educational games for every grade level that teaches all sorts of topics in a classroom, including math, science, research, writing, and language.

This helps educators and students grown and learn in schools and classrooms. Some even help engage parents to become of the interplay between the teachers and the children.

No longer would kids need to deal with boring school skills and tests, but students become excited through the gamified class that now involves teamwork and gameplay.

Every classroom can now help students through learning from games and math to achieve maximum fun.

This will help them become excited in school, while succeed in the fields of math, science, language, and more.

Educational games and learning games makes learning amazing for teachers and students alike.

In order to progress in our skills, free our knowledge, focus on distance learning, and support our assignments and scores, educational games are definitely the best way to go.

Of course, the big question is what Educational games to use and discover, so that students and teachers can both growth and have fun together while improving their skills.

For that, check out my others posts, such as Top Ten Learning Games For Kids.

3 Great Gamification Examples in Blockchain and NFTs

As most of you know, Blockchain, cryptocurrencies and NFTs have been sweeping the world by storm.

While this is still the wild wild west where companies are innovating faster than what consumers can adopt to (be careful of what you invest in as many are hype over substance), when the dust settles there will be some clear winners that will define the future of technology, entertainment, and lifestyle.

Below we list 3 good examples of gamification being applied in the blockchain/cryptocurrency space.

Blockchain Gamification Example 1: Axie Infinity

You probably have already heard of Axie Infinity – which almost makes this a must-include on our list.

Traditional NFTs focus on just owning unique pieces of digital artwork or characters/cards which could go up in value and be traded later. However, without fun utilizations of these NFTs, the value of these NFTs are purely speculative and barely based on need or utility.

To increase the value of these NFTs, Axie Infinity (inspired by another NFT project CryptoKitties), Axie Infinity allowed people to “play” with these NFT creatures, including breeding more, buying land, upgrading the Axies, and battling each other.

The results of gamifying these NFTs made Axie Infinity the largest “Play-To-Earn” platform in the world, with their AXS market cap to exceed $3 Billion USD, and a daily trade volume of over $150 Million USD. Active players of Axie Infinity can earn from a few hundred dollars a month to over $4,000 a month, which becomes a nice living for many people in countries like the Philippines (warning: due to competitiveness of the platform, playing Axie Infinity may not guarantee actually earning money, and it is possible to invest into the game and lose money instead).

Blockchain Gamification Example 2: Fulldive Social Web3 Browser

Fulldive is a mobile browser (much like Chrome or Safari) that is supercharged by Blockchain, Gamification, and VR.

Not only does Fulldive allow the consumption of millions of VR content from a mobile phone, you can also gain gamified rewards such as XP points, increase levels, NFT badges, and quests. The in-browser coins that can be traded for gift cards, charity, or cryptocurrencies too.

Because of their unique combination of gamification, blockchain/crypto/NFT, VR, and ad blocking, FullDive mobile browsers has obtain over 15 Million Downloads. With their Gamified Social Browser alone, they achieved over 2.7 Million Downloads and a 4.73 rating from 111,000 ratings in their last update alone.

Fun fact: Yu-kai Chou and The Octalysis Group actually had the blessing and pleasure to provide some help to the Fulldive Social Browser to make it more engaging. Octalysis Group guidance helped (partially – we don’t claim full credit as their team worked incredibly hard to make everything happen) Fulldive’s Social Browser rating increase from 4.1 to 4.7, downloads from 600K to 2.7M, and the weekly retention rate from 12% to 29%.

Blockchain Gamification Example 3: Upland NFT

Buying virtual land has been a big topic in the Web3 world. Over $75 million USD worth of virtual land alone was sold in The Sandbox and Decentraland alone.

However, a very interesting project we have been eyeing on is Upland, which combines owning virtual land, real world real-estate, and monopoly into one NFT game platform.

A user basically purchases pieces of NFT property that represent a real world location (such as a building in New York). They can then earn a variety of currencies, rewards, and collections to increase their asset values.

There are a variety of strategies and optimizations in this monopoly game, making it quite engaging and enabling a valuation of $300 Million USD in just a couple years.

Metablox NFT Logo

Honorable Mention: Metablox NFT (my own Blockchain Gamification Project)

Similar to Upland, my own gamified blockchain project harnesses the power of owning NFTs based on real life locations (a block instead of an address or building). However, we double down on the real world by allowing users to upload meaningful memories connected to that location and allow the Blox NFT to level up.

Metablox NFT

Leveled up Blox can generate an in-platform currency called MetaRent, which can then be used to bid for Landmarks such as the Golden Gate Bridge or Statue of Liberty.

The true purpose of Metablox is to motivate people to upload meaningful memories onto the Blockchain forever, so they will not live on a single server but can be immortalized like historical sites, museums, and landmarks.

I designed an intricate Game Loop to ensure longterm engagement as well as a steady rising in NFT utility, resulting in lasting value for owners.

Metablox Game Loop

Metablox is a new project that just launched in February 2022, and minting will start in April 2022. Eventually it will incorporate Augmented Reality (AR) experiences when exploring various cities, as well as social check-in/loyalty program implementations for real world locations.

If you want to join the early community and see how it’s done…

Join the Metablox Discord Community

The Octalysis Group is looking for UI/UX Designers

The Octalysis Group is looking for UI/UX Designers who have an understanding of Octalysis.

We are looking for UI/UX designers who can take an existing Brainstorming and Battleplan and visually make it come to life. This is step 5 of the 5-Step Octalysis Design, Wireframing.

With a tight deadline of three weeks, March 28, we already shared this Challenge within our premium Octalysis Prime community. Now, we are opening up to the entire public to participate.

Continue reading The Octalysis Group is looking for UI/UX Designers

My gamified NFT Project Metablox just launched! Reservations Open.

My gamified NFT Project Metablox just launched. As you may know, I’ve been working on an NFT project Metablox with my long term college friend from Google Jun Loayza. It’s a project to help preserve our most precious memories in the real world onto the blockchain (so it lives on forever for our grandchildren), while allowing people to own NFTs of the real world places that the memories comes from.

In essence, it’s merging the concepts of being a museum curator and the Monopoly board game of the real world.
We just released our public reservation phase an hour ago, and as of this writing, 11% of our first city San Francisco has been reserved by people in this first hour.
More importantly, 80 of the 91 “Tier 5” Blox NFTs have already been reserved.

In total there are 4534 Blox NFTs available, representing 4534 real world blocks in San Francisco, with landmarks such as Alcatraz or the Golden Gate Bridge coming as MetaRent Auctions later.

Of course, reservations just means that one has the right to purchase that particular Blox in SF when our minting phase starts in April. It doesn’t mean Metablox Neighbors are committed to purchase, so we’ll still have to see how things play out later.

The epitome of Octalysis Gamification & NFT Game Loops

For Metablox, I’ve designed a whole series of Game Loop experience flowsCore Drive 1: Epic Meaning mechanics, and Tokenomics. Things from collecting MetaRentleveling up the NFT by uploading memories, and Group Quest Proximity Bonuses.

Basically applying everything I have learned since 2003 and the stuff I have taught at Stanford, Yale, Oxford, and a handful of governments.

If you are ever curious about how the Octalysis Framework can be implemented into NFTs, Web3, and the non-FB Metaverse, Metablox is the project to try out.

Why Core Drive 1: Epic Meaning is important for designing NFT Platforms

Like any NFT project, Metablox is about owning scarce virtual assets (Core Drive 4: Ownership and Core Drive 6: Scarcity). However, without a central purpose or meaning (besides “This looks so rad!!” or “it’s a fun game!”) it doesn’t have lasting value. Games could get old and styles could go out of fashion.

However, our best Memories are forever, and in fact, become more valuable as time goes by. This is shown in actual landmarks, historical sites, museums, and even year books.
Think about how some families spend thousands each year taking family photos – they want to capture a meaningful moment for generations to come.

This is why when we surveyed our Metablox Community on Discord, we can see that only 21.8% of Metablox Neighbors joined because they are fans of my work. 5.5% joined because of Podcasts such as Raoul Pal’s interview with me (with a generous title of “Godfather of Gamification”).

A whopping 52.7% came in due to referrals from others in the community.


So why do people refer their friends? It’s because they resonate with the concept. Interestingly, instead of young hipsters craving new tech, our age group demographic are largely 30 and above – those that have families and care about preserving important memories (as well as valuable assets) to their children.

Impressively, income brackets of our community is also quite high, with over 5% of our Metablox Neighbors making $300K or more. Potentially we are also attracting people who understand the value of investing into assets that have high potential early.
Reserve your Blox Today

Anyway, not sure how many days will it take for Metablox to be fully reserved, but if you are interested in potentially being part of the journey in our April minting, you can consider minting on

If you are just curious about the community and how things evolve, feel free to join the Metablox Neighbors Discord Channel or read the Metablox Story Whitepaper.

Don’t worry – none of these are purchase commitments but good opportunities to learn. I’ll be giving it my all so let’s see how things develop.

Thanks and God Bless!