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Interview with Jeff Booth (Economy Expert and Author)

Here, Yu-kai interviews Jeff Booth, an economy expert. He is the co-founder of BuildDirect and the author of Why Deflation is the Key to an Abundant Future.

Jeff Booth is a visionary leader who has lived at the forefront of technology change for 20 years. He led BuildDirect, a technology company that aimed to simplify the building industry, for nearly two decades through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption. Jeff has been featured in Forbes, TechCrunch, Inc.com, The Globe and Mail, BNN, Fast Company, Entrepreneur, Bloomberg, TIME, and The Wall Street Journal. In 2015, he was named BC Technology Industry Association’s (BCTIA) Person of the Year, and in 2016 Goldman Sachs named him among its 100 Most Intriguing Entrepreneurs.

https://www.businesswire.com/news/home/20200114005299/en/Jeff-Booth-BuildDirect-Co-Founder-Releases-Book-Titled

Watch the five-part Octalysis Prime series of Yu-kai interviewing Jeff over Zoom about the current COVID economy and his predictions of the post-COVID economy.

If you are interested to go deeper on this topic you have couple of options:

  1. You can find it on Amazon.com:
    https://www.amazon.com/Price-Tomorrow-Deflation-Abundant-Future/dp/1999257405
  2. Join Octalysis Prime community to dialogue more with Yu-kai and a community of learners of gamification:
    https://join.octalysisprime.com/op-fr/

Sergio Ligato: Level II Octalysis Certificate

The Octalysis Certificates have been leveled up! Thank you to Myrte and Dirk for their hard work ensuring those who commit to this effort have great guidance and standards to meet.

Congrats to Sergio Ligato for his successful Level 2 submission. 

Reason to celebrate!

Here’s the submission:

To try your hand at a project which could earn you an Octalysis Certificate, head over to Octalysis Prime.

Five Examples of Gamified Crowdsourcing To Learn From

Image showing how crowdsourcing is powerful when combined with gamification

Crowdsourcing is a method of actionable community engagement that harnesses the collective wisdom, contributions, and capabilities of large numbers of people (i.e. the “crowd” in crowdsourcing). Crowdsourcing has been used to solicit, improve, and address complex virtual and real-world challenges. Some of these applications are in the areas of:

  • Innovation and creativity
  • Building accurate and vast knowledge
  • Solving complex multi-layered problems
  • Achieving complicated feats within a short span of time

Crowdsourcing utilizes several core behavioral drives that compel users to collectively work together to solve problems (sometimes by breaking them into tedious, and manageable tasks). Wikipedia is one example of a crowdsource information platform that utilizes gamification principles to entice users to curate and publish regular content while holding the community (and its content) responsible for accuracy and quality.

While different crowdsourcing application utilize a wide-range of gamification principles at varying degrees (and with differing success), the decision to implement gamification mechanics depends on the quality of experience the project seeks to offer based on the understanding of their users’ drives and motivations.

In some cases, people may be naturally inspired to contribute their time and efforts towards a particular cause (e.g. Wikipedia). In other instances, it may be beneficial to enhance the experience of the crowdsourced endeavor by making it more immersive and compelling through the integration of key game mechanics.

Here are several examples (in no particular order) which highlight the achievement of large scale or complex feats through the integration of gamification and crowdsourcing.

Continue reading Five Examples of Gamified Crowdsourcing To Learn From

Octalysis Certificate Achiever: Sameh Ibrahiem Emam

The New Level I Octalysis Certificate

In 2020, we have massively revamped our Octalysis Certificates. We have raised the bar in terms of what is required to obtain a Level 1 Octalysis Certificate.

The intention is that, if you have a Level I or II Octalysis Certificate, you are capable of applying the Octalysis Framework and principles to projects, much like what consultants at The Octalysis Group does.

For those who don’t know, here are the requirements for the Level I Octalysis Certificate.

Also, here is the list of amazing individuals who have obtained their Level 1 and Level 2 Octalysis Certificates

“Plastic Water Bottles & Water Bottling Industry” from Sameh Ibrahiem Emam.

We like to showcase the work of people who have obtained their certificates to showcase the standard of quality required to get the Level I Octalysis Certificate, as well as get a taste of things people will learn in my Octalysis Prime mentorship platform.

Sameh obtained his level 1 Octalysis Certificate with his submission “Plastic Water Bottles.” Sameh designed his own plastic water bottle with an accompanying app in an effort to reduce plastic waste. Check it out!

Congrats Sameh. Your future in gamification and behavioral design is bright!

Why Our Members Joined Octalysis Prime

There are reasons we start things and reasons we stay engaged.

We wanted to learn more about our members in OP, so we asked:

  1. Why did you start?
  2. Why are you still here?

Here’s what we learned.

This was taken from a sample of our Octalysis Prime paying members, including some annual members.

About half of members changed their response, although you cannot see what they changed their response from and to.

Surveys are notoriously difficult to dissect, and so we do not rely on them exclusively to get to know our members.

Perhaps best are the in-person discussions we have with members. In these face-to-face interactions, people tend to share more personal stories about what brought them to Octalysis Prime, and what they are hoping to do next in their business and life.

Preparing for the Post-Covid Resistance

How bad is the Covid-19 Corona Virus

So there are two issues to consider here:

1) virus/health/quanantine (natural disaster)
2) lockdown/economy/social unrest (man-caused issue)

For (1) the question is how bad is it and are the human actions overreacting. If you look at this graph, if countries don’t take extreme measures, it grows radically fast.

With all the underreporting I think things are way worse than it is (many places even if you have symptoms you can’t get tested due to resources. A governor in Mexico said that the data shows confirmed cases only have rich people and therefore poor people aren’t at risk, without thinking it may be that only rich people can get tested.

I think there is an issue with people comparing historical disaster numbers (that have ended) with CURRENT COVID damage (oh look, this historical thing was 12x worse). But COVID is still doubling every few days and we might just be seeing the beginning.

Also, counting deaths to confirmed cases is also an illusion because based on exponential growth, the deaths today are from the much smaller population of confirmed cases a few weeks ago, so match with the denominator of TODAY it appears small.

Perhaps an interesting comparison would be with “resolved” cases, namely deaths vs recovered ratios.

Many regions show numbers closer to 1 death for every 2 recovered people.All this is to say, don’t underestimate it please. The power of exponential curves means that in one day it could cover more ground than the whole previous month. It’s a life or death situation that should be treated seriously.

Yea, we lose a lot of freedom, but if each person has an invisible fused bomb on him/her, I’m sure we would agree losing that freedom temporarily until the bomb threat is resolved would be a prudent move.

Most nations are doubling between 2 to 10 days. Some people say that our lockdown measures are like an elephant getting attacked by a house cat, and in panic, jumped off a cliff (the reaction was more dangerous than the threat).

Well, look at New York. New York was a “calm elephant” that didn’t take strong measures until much later, and now it’s the new Wuhan with some describing it as an apocalyptic war zone.

I know there is a lot of different info out there and perspectives, but for you and your own family I would urge you to be cautious. I already know over a dozen people in my own personal network (none of them Asian) who have COVID. It’s pretty bad and doesn’t just effect the elderly.

Even if you recover it could leave permanent lung damage.
No need to panic, but take cautious steps. Having a calm mind with active (and cleanly washed) hands is good.

There is an estimation that if no or late extreme measures happening, this will end up with about 10 – 50 Million deaths worldwide. The range is pretty large and I believe in it (IF countries and people continue to act the way they are).

In that effect, locking down economies and the DEVASTATING impact MAY be still worth it. Which leads us to (2)

(2) The human-caused economic crisis due to a lockdown…I think would be way worse than previous recessions. Previous recessions were usually about the financial “elite” (as a convenient word but not saying they are better) using too much leverage and suffering: bankers, financial firms, investors, technologists, even home owners. But the foundational economy could still run pretty well.

Waiters, cashiers, and factory workers were obviously indirectly impacted but still made money and spent it at grocery stores. The financial “elite” later on uses this foundation to build back their wealth.This time around the foundational economy is being wiped.

Most restaurants, manufacturers, airlines would go bankrupt in 2-3 months of this lockdown (which is why the US Gov approved $2 Trillion to try to keep them alive). I think this would lead to massive unemployment.

Case in point, Nevada’s historical high in unemployment/week was 8,945 in 2009. A couple weeks ago their unemployment claim was 92,300.

Just for the last week of April, California received 533,568 unemployment claims. I still think this is still just the beginning of the iceberg (unfortunately…)

With this MASSIVE amount of unemployment, there is going to be social unrest, desperation, racial aggression and more. It is for this reason why I left the US as this would not be good for my twin daughters Symphony and Harmony. (Taiwan has a stable society and I believe the worst is already over here).

So onto the (semi) good news:

The Post-Covid Resistance: Beginning of the Heroes Journey.

I believe the virus issue will be dealt with in 2-8 months. I believe the economic issue would last for 3-5 years.

But during this time there is a huge reshuffling too.

Political structures, power and influence distribution, old way of doing things – all this stuff would be shuffled up.In stable times, a lot of things are locked up in Ice and move extremely slowly.

In chaotic times, things become fluid like water (before they stabilize and becomes Ice again). This means that better than any time in history, we are able to hustle and strategically position ourselves to make an impact in the Post-COVID world, replace broken systems in the old world, and achieve things that were never possible before.

In my mind this is like after the Terminator Judgment Day, the remaining humans (who were NOT in power nor respected prior) need to come together and protect humanity against new threats (hmm…like AI-powered robots taking over).

At least for myself, this new sense of purpose at least fills me with hope and drive (instead of just doomsday survival mentality).

I immediately think about 100 things I need to do to make this positioning happen for myself during this 3-5 year reshuffling period.

I plan to share this journey with everyone in hopes more people get inspired and join me on this too.Of course, if I’m the only person passionate about this, I would still do it as it is providing me many benefits. I just hope more people can be on this journey with me too.

We can be part of the Post-Covid Resistance together.