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Octalysis Certificate Achiever: Gabriel Goh

There are Octalysis Explorers in almost every country on Earth. Today we would like to introduce you to Gabriel Goh from Malaysia. He participated in the Behavioural Design Masterclass and successfully submitted for his Level 1 Octalysis Certificate!

Octalysis Level 1 Certificate

Most submissions we receive cover apps or other digital products. Gabriel chose an offline experience: the local ‘Number Eight’ Board Game Cafe. The cafe is run by tabletop game enthusiasts and is a place where people not only buy games, but come together to play games while enjoying snacks and drinks. One of the main challenges they face is attracting customers during weekdays that can be very quiet compared to the weekends.

Like Sarah Le-Fevre, Gabriel impressed us with good quality work and managed to obtain an Octalysis Certificate on his first attempt! He also considered the user experience of reading through the submission and used a fun visual touch to add Core Drive 7: Curiosity. Check it out to learn from this!

Congratulations Gabriel! We are looking forward to your submission for a Level 2 Certificate. Check out the Hall of Fame where we show every person who, through skill and hard work, attained their Level 1 and Level 2 Octalysis Certificate!

Do you want to find out what Gamification is all about, or bring your skills to the next level? Head over to Octalysis Prime and sign up to try the FREE version of Octalysis Prime (no strings attached) to join our community of passionate and driven members like Gabriel.

Octalysis Certificate Achiever: Sarah Le-Fevre

Many of you might know Sarah Le-Fevre as she is very active in the Gamification space and the chief editor of the online magazine Ludogogy. She is now also the proud owner of the Level 1 Octalysis Certificate!

Octalysis Level 1 Certificate

The WaterWatch Learning Programme is part of a multi-million dollar sustainability project by a large corporate organisation. The main learning opportunity is a one-day face-to-face employee engagement programme, open to all of the organisation’s 230,000 employees globally. A smaller number of employees are given kits to take away with them to continue testing their own chosen waterbody and uploading data for the project.

We were impressed with the overall quality of Sarah’s submission. She absorbed the knowledge of Yu-kai’s Behavioral Design Masterclass very well and managed to obtain an Octalysis Certificate on her first attempt! Only three other of the many Masterclass participant succeeded to do so. An impressive accomplishment!

Congratulations Sarah! We are looking forward to more of your contributions in the Ludogogy magazine and updates in the Premium Octalysis Prime Community.

Check out the Hall of Fame where we show every person who, through skill and hard work, attained their Level 1 and Level 2 Octalysis Certificate!

I’m really honoured to join the ranks of those who have already done this, and I’m looking forward to work towards the Level II certification.

Sarah Le-Fevre

Do you want to find out what Gamification is all about, or bring your skills to the next level? Head over to Octalysis Prime and sign up to try the FREE version of Octalysis Prime (no strings attached) to join our community of passionate and driven members like Sarah.

Join The Octalysis Group: Do the GruBox Design Challenge

If you are interested in testing your design skills in Gamification and Human-Focused Design, or you want to join The Octalysis Group, we have officially released this year’s Octalysis Design Challenge to the public!

Two weeks earlier we shared the details of this Challenge within our premium Octalysis Prime community. Now we are opening up to the entire public to participate.

Our regular Octalysis Design Challenges aim at providing gamification passionates with an opportunity to apply their skills to real-life challenges and take their learning of Octalysis to the next level.

This particular Octalysis Design Challenge is directly for The Octalysis Group: the consulting/design entity of Yu-kai’s Octalysis Framework – to find talents to join its amazing team and work on cutting edge gamification projects worldwide.

GruBox is India’s first Machine Learning driven, unmanned Kiosks provider.

The focus of this Challenge will be on Brainstorming, Game Loop, and Wireframes.

Become a Trainee for TOG!

When participating in this Challenge, you can indicate on the title page of your submission if you would like to pursue the opportunity to be a Trainee for The Octalysis Group.
Finalists who have indicated their interest will be interviewed to present their designs and answer some questions.

TOG Consultants take their passion to help companies like Microsoft, Porsche, HTC, Uber, Capital One, Lego, and more! Many current TOG Consultants and Designers joined the company due to an Octalysis Design Challenge.

Do you want to work with the world’s leading experts in Gamification and Behavioral Design, and work from wherever you want in the world, enjoying full autonomy and full transparency? This is your chance!

You have until the 11th of January to showcase what you are capable of.

The Octalysis Design Challenge is open to anyone who wishes to attempt it. We don’t care about your background, education, gender, or nationality. We only care about quality, and whether you are a fun-loving person.

Got a taste of the challenges and learning opportunities you can find in Octalysis Prime? Sign up to try the FREE version of Octalysis Prime (no strings attached) to join our community of passionate and driven members.

Want more? You can sign up to become a Premium Primer of Yu-kai’s online mentorship platform, for just $50 per month!
You will not only join a community of hundreds of passionate learners, and get access to 700+ exclusive video content and case studies. You will also gain access to the weekly Live Coaching Sessions with Yu-kai directly, and our exclusive Slack community to supercharge your submission.

In fact, a large percentage of people who win the Octalysis Design Challenges are Octalysis Primers since they are exposed to Yu-kai’s latest and best research, far beyond the contents of his book.

What is Gamification

Gamification Framework Octalysis

If you want to make Gamification actionable, Check out my Complete Gamification Framework called Octalysis.

What is Gamification?

What is Gamification? This may be an unfamiliar word for many of you. As a leading author and pioneer of the industry (since 2003), I’m here to help you grasp the promise of gamification and clear up some misconceptions in the industry.

Gamification is the craft of deriving all the fun and addicting elements found in games and applying them to real-world or productive activities. This is what I call “Human-Focused Design” as opposed to the “Function-Focused Design.” It is a design process that optimizes for the human in the system, as opposed to pure efficiency of the system.

Most systems are “function-focused” designed to get the job done quickly. This is like a factory that assumes that the workers within WILL do their jobs. However, Human-Focused Design remembers that people in the system have feelings, insecurities, and reasons why they want or do not want to do things, and therefore optimizes for their feelings, motivations, and engagement.

The reason we call it gamification is because the gaming industry was the first to master human-focused design. Games have no other purpose than to please the human inside. There are “objectives” in the games, such as killing the dragon or saving the princess, but those are all excuses to simply keep the player happily entertained inside. Since games have spent decades learning how to master motivation and engagement, we are now learning from games, and that is why we call it Gamification.

Games have the amazing ability to keep people engaged for a long time, build relationships and trust between people, and develop their creative potentials.

Unfortunately, many games these days are simply focused on escapism – wasting your life away on something that doesn’t improve your own life nor the life of others.

Imagine if there is a truly addicting game, where the more time you spend on it, the more productive you would be. You would be playing all day, enjoying it, and your career would be growing, you would be making more income, having better relationships with your family, creating value for your community, and solving the hardest problems in the world.

That is the goal I strive for and the potential I see that Gamification could fulfill.

What is Gamification in relationship to the Gaming Industry?

Many people think Gamification is a branch of gaming. Upon hearing the term, some people respond with, “Oh I don’t play games.”

That’s a complete misconception on what is gamification all about.

So what is Gamification really? Gamification does not involve games. It is simply absorbing the fun elements in a game (what we call Game Mechanics or Game Design Techniques) into real-world applications. When you see the progress bar on LinkedIn, or when you Tumblr listing out a Leaderboard on the best content, do you think, “Oh I don’t play games. This is not for me.”? Of course not! Continue reading What is Gamification

The Octalysis Framework for Gamification & Behavioral Design

This post is a high-level introduction to Octalysis, the Gamification Framework I created after more than 17 years of Gamification research and and Behavioral Design study. Within a year of publication, Octalysis was organically translated into 16 languages and became required literature in Gamification instruction worldwide.

What is Gamification?

Gamification is design that places the most emphasis on human motivation in the process. In essence, it is Human-Focused Design (as opposed to “function-focused design”).

Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities. Click To Tweet

Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities. This process is what I call “Human-Focused Design,” as opposed to “Function-Focused Design.” It’s a design process that optimizes for human motivation in a system, as opposed to pure efficiency.

The challenges with Function-Focused Design

Continue reading The Octalysis Framework for Gamification & Behavioral Design

Octalysis Certificate Achiever: Sergio Ligato

Sergio Ligato attained his Level 1 Octalysis Certificate with a submission about Distant Learning during the COVID-19 Emergency.

We like to showcase the work of people who have attained their Octalysis Certificate to show the standard of quality required to get the Octalysis Certificate, as well as give a taste of things people will learn on the Octalysis Prime mentorship platform.

Sergio chose this topic to have his Octalysis Certificate as a happy memory in this critical and hard time for humanity.

The two key indicators used to define the Player Types give an excellent foundation for the rest of the submission. It is easy to feel the passion that went into finding the answer to Sergio’s question: “How can we engage all of our students and encourage them to study in such a difficult situation?

Congratulations Sergio! Thank you for contributing to such a vital subject in difficult times.

This is what Octalysis Prime is all about: actionable Gamification knowledge.

Do you want to find out what Gamification is all about, or bring your skills to the next level? Head over to Octalysis Prime and sign up to try the FREE version of Octalysis Prime (no strings attached) to join our community of passionate and driven members like Youssef.

Octalysis Certificate Achiever: Felipe Munoz-Jaramillo

Felipe Munoz-Jaramillo is our latest Primer who attained his Level 1 Octalysis Certificate. He works as a social communicator and entrepreneur with more than 12 years of experience in projects related to the digital environment. Consulting in Gamification, Growth Marketing and Digital Transformation with Growing Pains.



Felipe’s submission covers the experience provided by a coffee brand from Medellín, Colombia. In pre-pandemic times, a big part of the revenue was generated through organized ‘coffee tours’ that attracted travelers from around the globe. After the worldwide spread of Covid-19 new ways of generating income had to be found to make it through these hard times.

What makes Felipe’s submission stand out, besides the great visual presentation, is that he managed to obtain his certificate with his first attempt! Most submissions require one or two rounds of feedback before meeting the requirements of the new model.

Congratulations Felipe! We are looking forward to your submission for your Level 2.

Check out the Hall of Fame where we show every person who, through skill and hard work, attained their Level 1 and Level 2 Octalysis Certificate!

I’m so thrilled by this news! Thank you for your time and feedback. I’m using it to submit a kick-ass Lvl 2 project. I specially liked your feedback about Business metrics, it is a very important exercise to try and Hack the system. Achieving this certification is really inspiring.”

Felipe Munoz-Jaramillo

Do you want to find out what Gamification is all about, or bring your skills to the next level? Head over to Octalysis Prime and sign up to try the FREE version of Octalysis Prime (no strings attached) to join our community of passionate and driven members like Youssef.