Most people spend more on streaming subscriptions they barely use than on upgrading the one asset that compounds forever — themselves. Octalysis Prime is where serious practitioners go to master behavioral design, and periodically we open up significant discounts on the Annual Plan.
⚡ Speed Run Notes
- The highest-use investment in a career is skill that compounds — and most don't. Knowing how to format a spreadsheet earns a paycheck. Knowing how to motivate humans earns a career. Gamification is the second category.
- Prime isn't selling information — it's selling time compression. Anyone can piece together motivation theory over 5 years of self-study. Prime collapses it into months. The price difference between DIY and Prime is almost entirely the value of those saved years.
- Core Drive 6 (CD6) Scarcity & Impatience on a course isn't cynical if the skill underneath is real. A discount deadline is a forcing function. People who were going to buy anyway are pushed to decide now. People who weren't going to buy aren't harmed. Scarcity on real value is a service; scarcity on empty value is a scam.
- The test of a gamification program is whether you apply it in the next product you ship. Certifications that produce no behavior change are decoration. Prime exists to produce shipped work. The applied portfolio is the real diploma.
- The deepest investment argument: careers bend around skills that outlast industries. Tools change; motivation doesn't. Betting on a skill that applies across tools and decades is the best hedge a modern professional has.
Table of Contents
About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
Why Octalysis Prime?
Have you ever thought about how to change the world? What about fulfilling your life with meaning and purpose?
In order to change the world, you need three things:
- The skills to impact and motivate others
- The drive to stop procrastinating and do things that make a difference
- The right connections and a community that can support you towards success
Octalysis Prime offers you all three of these critical components.
My Journey
You’ve probably heard of my story before. I started off as an avid gamer who was pretty lazy and had no discipline (could be gaming for 11+ hours straight and then binge watch Netflix for another 7 hours).
That’s why I figured out a system to break down the secrets of how the brain works and how to motivate myself and others towards important activities.
By turning my life into a game, I was able to transform my life and designed experiences that impacted over 1.5 billion users, as well as made my first million dollars when I turned 30 years old.
I was also invited to teach my methodologies at Stanford, Yale, Oxford, Tesla, IDEO, BCG, LEGO, and more. That’s why I created Octalysis Prime — to share those techniques with those who want to learn them (companies commission private workshops from me that cost many times an entire year of OP, just to learn a fraction of what I have here. Feel free to ask for proof).
Why Invest Now?
Octalysis Prime Premium is normally $50/month or $400/year. But 1-2 times a year we open up a promotion where members can get a Yearly Plan at a significant discount.
I’ve often compared Octalysis Prime to a university program but at 3% the price. There was an OP Member who shared that going through one of the Learning Paths on OP was more valuable than her 2-year MBA program (she actually complained why it was so hard to find the Learning Path — we’re working on better UI).
Acquiring life-changing knowledge in gamification and behavioral design at this price point is a worthy investment. The earlier you start, the sooner you can begin getting compound dividends through everything you do.
Proof It Works
Did you know that 8 out of 10 gamification consultants and designers that my company The Octalysis Group recruited in the past few years came out of the Octalysis Prime program?
Octalysis Group consultants are literally the best people that I put in front of my clients, including Porsche, Uber, LEGO, Microsoft, Salesforce, MrBeast, Mastercard, Walgreens and more (charging hundreds of thousands of dollars for the skills they learned from OP).
Here’s a fun video of our annual Octalysis Group retreat in Colombia, where each TOG Consultant was labeled when they joined OP. Since there are a lot of programs out there that make up random stuff, I wanted to make sure all my claims are specific and can be verified.
If the Octalysis Prime Program didn’t work, either I would not have hired them, or my consulting/design business would have fallen apart instead of becoming more prominent year after year.
What You Get
Unlimited access to 900+ exclusive videos covering the fundamentals of Octalysis Gamification — such as my $1,000/person workshop on my Octalysis 5-Step Design methodology (17 hours of content!).
Participation in weekly Live Coaching Sessions with Yu-kai — to ask any question about your projects, your problems, or anything you would like feedback on (wireframe designs, your website, economy spreadsheets). Recently members have found it interesting to just have Yu-kai design and solve problems on the spot for them.
Your invitation to the Private Slack Community with hundreds of passionate and supportive members.
Access to Yu-kai Chou’s Monthly Webinars covering topics like Designing Economies and Tokenomics, Game Loop Design, AI and gamification, and more.
The bi-weekly OP Book Club, hosted by Primers for Primers.
Annual subscribers also get exclusive Legendary Geomons to boost their island experience on the OP gamified platform. (Normal OP Members only get a 0.2% chance of finding any Legendary Geomons.)
Geokomata actually has its own animated trailer too! Check it out on YouTube!
Why This Matters
After 20+ years of upgrading myself and enjoying the journey, I’m convinced that Knowledge is Power, and Community provides Belonging.
Knowing how things work, how people think, and what to do has helped win wars and elections, obtain promotions, improve relationships, and create successful companies.
Having a like-minded and empathetic community makes our journey more interesting, gives a sense of belonging, and makes us happier.
Now, I don’t believe in flashing Lamborghinis “here in my garage,” but I do believe in investing in myself. I’d rather buy boosters and powerups in my game of life instead of cosmetics and skins.
Compared to any investment instrument, I believe the biggest thing that has the most guaranteed lifetime ROI is investing in YOURSELF. Everything you learn you will reap benefits from your entire life with no risk to manage.
I created Octalysis Prime because I thought, “well, if someone as lazy as I am could achieve my goals with the right knowledge and methodology, I’m sure a lot more people can achieve their dreams if they had this same knowledge too.”
Our Risk-Free Guarantee
What if you don’t like OP? I’m quite confident that you will love the journey and tangibly improve your life if you engage with OP, so if you’re not satisfied just write to me or the community managers within 30 days and you can immediately get your money back. I don’t believe in taking people’s money if I am not providing excessive value in return.
I already invested half a million dollars of my own money to build Octalysis Prime because I believe in it and how it can transform people’s lives.
Now it’s your move.
Join Octalysis Prime and Start Upgrading Your Life Today
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification? Definition, Examples & Framework
- Actionable Gamification: Beyond Points, Badges & Leaderboards
- The $1.06 Billion Octalysis Gamification Case Study
- 90+ Gamification Examples & Cases with ROI Stats
- How Yu-kai Chou Pioneered Gamification in 2003