
Habitica Challenge Design from Rob Alvarez Bucholska: Improving Habitica with Octalysis

In Spring 2017, The Octalysis Group opened a challenge to the Octalysis Framework fans and experts.
The challenge was to improve the design of popular productivity app, Habitica, using the Octalysis Framework. Habitica is a free habit-building and productivity app that treats your real life like a role-playing game — using Core Drive 2: Development & Accomplishment and Core Drive 5: Social Influence & Relatedness to motivate users through leveling up and social accountability.
Several of these designs were so strong we wanted to share them.
Over the next few weeks, we will share some of the best designs.
About the Creator of the Octalysis Framework

Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification?
- Simón Duque’s Habitica Design Challenge
- 10 Best Gamified Productivity Apps
- The Strategy Dashboard for Gamification Design
- Books by Yu-kai Chou
