Local Search Reinvented: LuckyDiem Gamifies the Restaurant Business

Local Search Table

This article first appeared on LuckyDiem’s blog.

Supporting Local Businesses and Fighting Cancer

Imagine if Google or Yelp added unique discounts and prizes to every one of its business listings? Imagine a simple way to not only support local businesses, but help support the fight against childhood cancer as well? You might wonder how it’s possible to offer a service that helps save you money while helping so many others…that is absolutely free and fun to use.  Welcome to LuckyDiem.


Just go to

There’s no need to download an app, simply go to and search for what you’re looking for by either category or by “What’s Nearby.” Every business on LuckyDiem offers you a chance to win discounts and/or prizes.  Simply take a spin on the business’s virtual slot machine to see if it’s your lucky day.

Win discounts

Most businesses on LuckyDiem offer three levels of discounts–each one somewhat dependent upon your level of engagement. For example, the lowest level discount can be won simply off a spin of the slot machine. This discount can then be increased by answering a trivia question about the business. The third and highest level of discount is awarded to users who share their good fortune with their friends on social media. Sharing your reward is actually a three-way win on LuckyDiem because it 1) enables you to earn the highest level of discount, 2) helps get the word out about the local business you like, and 3) supports the fight against childhood cancer (more about this later).

Win prizes from every business

With LuckyDiem, you have the chance to instantly win small prizes from all of our businesses such as free drinks and gift cards, as well as entries into a business’s jackpot prize that is won by a user every three months. In fact, some of our current businesses in our Manhattan launch market have some pretty amazing prizes such as a free CoolSculpting session at SkinTheraP Medical Spa (valued at $750) or a $500 Gift Card for Invisalign services through Dr. Michelle Katz.

Win Mega Jackpots

LuckyDiem is leveling the playing field for local businesses to compete with national brands that can afford promotions with expensive prizes. Now even the smallest business on LuckyDiem can offer its customers chances to win awesome prizes such as VIP tickets to sporting events and concerts. There’s no purchase necessary, but being a good customer that makes purchases and shares with their friends, will undoubtedly increase your chances of winning. Like our businesses’ jackpots, our Mega Jackpots have winners every three months. Moreover, if you win tickets to an event that you’re not absolutely thrilled with, we will make every effort to get you to an event that you’ll love. Through our relationship with 8760, we have access to hundreds of major events throughout the year.

Leave your wallet at home


Mobile payments are no doubt the wave of the future–super convenient for consumers, but unfortunately, expensive for small business owners to implement. LuckyDiem is introducing a revolutionary new mobile payment solution that allows users to pay with their phones at any of our businesses and immediately receive the discount they’ve earned from playing LuckyDiem. Our technology works without any new hardware or software, so businesses owners don’t have to change a thing.

Not all leaderboards are created equal

Like many of you, we used to love Foursquare (come Swarm) for its leaderboards. We liked competing with our friends to become the mayor of our favorite spots, as well as feeling the love  from being their “best customer.” But then something strange started happening; rather than being welcomed by management, Mayors were given the cold shoulder, some were in fact plainly asked to leave. It turns out, not all Mayors are created equal. Many Mayors had acquired their badge simply by checking into a business without ever spending a dime–they had gamed the system.

Enter LuckyDiem which rewards users based on their true value to a business–the purchases that not only you make, but your friends’ as well. Now a business can quickly view its leaderboard and have no doubt as to who their best customers are (Sharks and Whales in our world), and not worry about the all lame ducks mayors from the old days. And of course, the higher you are on a leaderboard, the more perks you receive such as more spins to win prizes from businesses and from us.

Sharing really is caring


Finally, as mentioned earlier, LuckyDiem makes it easy for you to not only save money, but save lives. With every reward that is shared,, LuckyDiem makes a contribution to Hope & Heroes, a nonprofit that funds the life-saving work on childhood cancer and blood disorders at Columbia University Medical Center.

We hope you will try LuckyDiem. Save money, save lives and seize the play!

Andrew is currently the founder and CEO of LuckyDiem, a local search platform that provides businesses with a turnkey, game-based promotion and loyalty solution that removes time and cost from the digital marketing equation. LuckyDiem is the first platform to offer businesses engagement-based incentives with full online-to-offline attribution without any additional hardware or software required.

Andrew has founded two other startups: FotoLinks, which is one of the first online photo sharing sites; and EP Ventures, recognized as one of the most profitable event-based photography businesses in the country. Between 1992-1998 Andrew was a Senior Analyst at Sony, responsible for identifying, incubating and launching new businesses. Andrew was a key advisor and strategist on many of the Sony’s digital initiatives including the launch of

Andrew speaks at national conferences on subjects focused on mobile marketing, payments, gamification and behavioral economics. He dabbles in angel investing with stakes in companies such as Openhour and Stay Wanderful.

@EHOent on Twitter

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