Operant Conditioning: Reinforcement, Punishment & the Reward Schedules That Run Games
Operant conditioning explained with rigor: the four quadrants, schedules of reinforcement, why variable-ratio is so powerful, and how…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Foot-in-the-Door Technique: An S-Tier Behavioral Designer’s Guide
Agreeing to something tiny makes people far likelier to agree to something enormous. The 1966 studies, the incentive…
FOMO (Fear of Missing Out): An S-Tier Behavioral Designer’s Guide
When I was raising money for my startups, I watched the same scene play out over and over.…
The Planning Fallacy: An S-Tier Behavioral Designer’s Guide
In the 1970s, Daniel Kahneman assembled a team in Jerusalem to write a textbook on judgment and decision-making.…
Hindsight Bias: S-Tier Behavioral Designer’s Guide
Watch the crowd after any playoff game and you will hear the same sentence a hundred times: “I…
Negativity Bias: An S-Tier Behavioral Designer’s Guide
Think about the last time someone gave you feedback. Nine people told you the talk was great and…
Barnum Effect: An S-Tier Behavioral Designer’s Guide
Bertram Forer handed 39 students the same personality sketch, lifted from a newsstand astrology book. They rated it…
Consumer Decision Journey: An S-Tier Behavioral Designer’s Guide
McKinsey's 2009 model replaced the linear funnel with a circular journey and the loyalty loop. The four stages,…
Decoy Effect: An S-Tier Behavioral Designer’s Guide
Put two coffee sizes in front of someone, a small for $3 and a large for $7, and…