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Thornbush Weakness (game design technique #125)

yukai chou game design technqiue thornbush weakness

Today, we’re going to talk about a new game design technique. I call it the Thornbush Weakness, which is Game Design Technique #125. It’s a somewhat complex concept. The definition of a Thornbush Weakness is: “Positioning a weakness that can become a strength.” First, let me tell you a little allegory I heard when I […]

Comprehensive List of 90+ Gamification Examples & Cases with ROI Stats (2024)

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It’s all about the Gamification Examples & Case Studies Below is a list of gamification examples and cases with ROI (Return On Investment) stats and figures, with many links to the case studies, so you can see for yourself the tremendous impact it is having on businesses. I want this list to focus on cases […]

Master the Art of Streak Design for Short-Term Engagement and Long-Term Success

yukai chou gamification

Welcome to the world of Streak Design, a powerful motivational tool that can boost user engagement, create urgency, and enhance the overall experience. Today, I’ll share some key insights on how to effectively implement streak design in your products or services and discuss its impact on user behavior. Understanding Streak Design (Game Technique #78) A […]

Game Design Techniques: the Onboarding Bundle

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Hello, Octalysis Enthusiasts! Today, we’re going to dive into a small bundle of game design techniques that can make a huge difference in your product’s user experience. These techniques are the Glowing Choice (GT #28), Desert Oasis designs (GT #38), and the Step-by-Step Overlay Tutorial (GT #6). By understanding and implementing these design strategies, you […]

5 Psychology Books That Contextualize Gamification Design

yukai chou gamification

(Click here if you are interested in Yu-kai Chou’s Book “Actionable Gamification” – Beyond Points, Badges and Leaderboards.” The book sold over 100K copies and is referenced by over 2500 Ph.D. Theses and Academic Journals.) The obvious and ultimate point of creating games is to satisfy players. But to do this successfully requires a complex process […]

The 8 Core Drives of Gamification #1: Epic Meaning & Calling

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The First Motivation Core Drive of Octalysis Gamification (Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like this blog post, you will LOVE the book.) Epic Meaning & Calling is the First Core Drive of the Gamification Framework Octalysis. This is the drive where people are motivated […]

Serious Games, Advergames, Gameful Design? Implicit vs Explicit Gamification

yukai chou gamification

Serious Games, Advergames, Gameful Design? Implicit vs Explicit Gamification (Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like this blog post, you will LOVE the book. This is also a flushed out version of my guest post at G.co) One of the most popular debates and criticisms […]