Spotlight Effect: An S-Tier Behavioral Designer’s Guide
You walk into the meeting three minutes late, and you are certain the entire room clocked it. The…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Survivorship Bias: An S-Tier Behavioral Designer’s Guide
In 1943 a group of the sharpest mathematicians in America sat in a townhouse near Columbia University and…
The Halo Effect: An S-Tier Behavioral Designer’s Guide
Picture two résumés on your desk. Same school, same years of experience, same list of skills. One candidate…
Confirmation Bias: An S-Tier Behavioral Designer’s Guide
Here are three numbers: 2, 4, 6. They obey a simple rule I have in mind. Your job…
Goal-Gradient Hypothesis: An S-Tier Behavioral Designer’s Guide
A coffee shop hands you a loyalty card. Buy ten coffees, the eleventh is free. Researchers tracked 948…
Fresh Start Effect: An S-Tier Behavioral Designer’s Guide
Most people who make a New Year’s resolution have abandoned it within weeks. We all know this. And…
Recognition Heuristic: An S-Tier Behavioral Designer’s Guide
Ask a room of American students which city has more people, San Diego or San Antonio, and a…
Mental Accounting: An S-Tier Behavioral Designer’s Guide
Give two friends the same $1,000. One gets it as a year-end bonus, the other as a tax…
Status Quo Bias: An S-Tier Behavioral Designer’s Guide
Offer someone a clearly better deal and a surprising number of them will turn it down. Not because…