Beginner’s Guide to Gamification (9 of 90): Development & Accomplishment

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The Beginner’s Guide to What is Gamification: Development & Accomplishment.

This is an episode about Core Drive #2 in Octalysis: Development & Accomplishment.

In this episode, I cover:

  1. What is Development & Accomplishment
  2. How to utilize PBLs (Points, Badges, and Leaderboards)
  3. How to make sure the reward is balanced with the challenge
  4. Which Experience Phase is better with this
  5. Guest commentary from smart guys, including Cool Guy Steve
  6. How to position leaderboards correctly

Hope you guys enjoy the post!

Beginner’s Guide to Gamification (8 of 90): Epic Meaning & Calling

*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis*

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Episode 8: Core Drive – Epic Meaning & Calling

Finally completed Episode 8. In this episode, I show footage from San Francisco, Templeton, Barcelona, Lake Tahoe, Geneva, and more!

I also show a few footages about my Epic self.

Beginner’s Guide to Gamification (7 of 90): Applying Octalysis to Waze (b)

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The is the Second Half of the Waze Gamification analysis example. Click Here if you have not seen Episode 6 (the first half of this topic), and Click here to brush up on the Gamification Framework Octalysis.

Transcribed Notes Below on The Beginner’s Guide to Gamification (7 of 90): Applying Level 1 Octalysis to Waze(a)

Continue reading Beginner’s Guide to Gamification (7 of 90): Applying Octalysis to Waze (b)

Beginner’s Guide to Gamification (6 of 90): Applying Octalysis to Waze(a)

*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis*

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Gamification Analysis of Waze

Transcription Notes (I recommend you watch the video version of it. Consider this Closed Caption for the Hearing Impaired :P):

  • Hello Everyone, and welcome to the Beginner’s Guide to Gamification, Episode number 6! This is Yu-Kai Chou, and I’m excited to get the game started! 
  • Today we’re going to go through an example of Octalysis.
  • We’re going to look at the Navigation App Waze
  • Waze takes an otherwise boring GPS concept, you know, you turn left and turn right and get to your destination, and turn it into something fun and engaging.
  • They did such a good job that they have a five-star average rating from thousands and thousands of people.
  • Lets check out how they did it!
  • Here we always start off with Octalysis, with Waze in the middle. We first think about the Discovery Phase, how do people find out about the app?
  • Generally people find out about the app because they are driving and they searched for a GPS/Navigation. Their friends might say how awesome it is, or through Tech Crunch.
  • First of all, Waze has the general appeal of any GPS, which is development and accomplishment – you feel good making progress towards your destination (like a progress bar), and you feel accomplished reaching the goal in time. If you can beat traffic when doing that, it makes you feel even smarter and accomplished.
  • On the flip side of that, it obviously literally appeals to the core drive of Loss and Avoidance. You don’t want to get lost.
  • But more than that, why would someone choose Waze over other navigation apps? Continue reading Beginner’s Guide to Gamification (6 of 90): Applying Octalysis to Waze(a)

Beginner’s Guide to Gamification (5 of 90): 4 Experience Phases of a Game

*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis*

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Episode 5 Gamification Notes:

  • The four Experience Phases of a game.
  • Most people treat interacting with a product as one experience.
  • The product is good, bad, easy to use, funny.
  • You can look at your product as 4 different products
  • 1st day of LinkedIn is very different from other days of linkedin
  • A good “human focused” designer needs to optimize one product to appeal to all these phases.
  • If a product attracts people at the beginning, but as time goes by becomes boring and uninspiring…
  • that’s not very useful.
  • Similarly, if a game offers an amazing experience after 20 hours of play, but before that its a grinding and boring experience…
  • that’s not very useful either.
  • Note that the 4 Phases in Octalysis is a little similar to Prof Werbatch’s theory, as I did have the honor to watch his online lectures in coursera. But I made a few changes based on my experience as a gamer.

Continue reading Beginner’s Guide to Gamification (5 of 90): 4 Experience Phases of a Game