Infographic: The Evolution of Loyalty Programs

The-Evolution-of-Loyalty-Programs Header

Loyalty programs have come a long way. From the Betty Crocker points to Mooyah’s Cardless Loyalty Solution, the way in which loyalty is administered has been defined and re-defined over time.

From its earliest days when Subway stamps were ‘the next big thing,’ businesses and brands have continued to search for the solution toward rewarding loyalty in an effective way.

To help paint the picture of how loyalty programs have changed over time, we present you with the following infographic titled: The Evolution of Loyalty Programs.

The-Evolution-of-Loyalty-Programs-500
Click here to view and enlarge the infographic. 

Among the highlights:

1981
American Airlines unveils the first full-scale loyalty-marketing program of the modern era with the AAdvantage frequent flyer program.

1985
Subway rolls out the Sub Club, a stamp based loyalty program. *Sub Club phased out in 2005 due to fraud.

1990
AMC Theaters launches MovieWatcher®, the industry’s first guest loyalty program.

1991
Nordstrom establishes Nordstrom FSB. It offers Nordstrom customers cards under Nordstrom Fashion Rewards – its customer loyalty program.

2008
Starbucks launches their own loyalty program (Starbucks Rewards) for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi and no charge on flavored syrups.

2012
Mooyah Burgers and Fries launches Mooyah Rewards, powered by RewardMe’s cardless loyalty solution.

Get mentored by Yu-kai Chou

Octalysis Prime Gamification

Every week I hop on a conference call to teach, answer questions, and give feedback to members of Octalysis Prime. If you want to take your Gamification practice to the next level, then come join us.

WOULD YOU LIKE YU-KAI CHOU TO WORK WITH YOUR ORGANIZATION?

If you are interested in working with Yu-kai Chou for a business project, workshop, speech or presentation, or licensing deal, please fill out the form below..

Please enable JavaScript in your browser to complete this form.
Name

11 thoughts on “Infographic: The Evolution of Loyalty Programs”

  1. Imagine how surprised I was to read the comment ‘spent a week to create the Evolution of Loyalty Programs Infograph. The research part took a while as we needed to find important milestones for how loyalty…’ just as my fingers were typing ‘To make good on the promise of this article headline and opening paragraph in-depth research needed’.
    IDEA: See ‘Direct Marketing News’ ‘Chief Marketer’ or any other direct response industry journalism.

  2. Add garlic, ginger, red bell pepper, and pepper flakes to the pan and cook together a couple of minutes, then add peanut butter and melt it.
    You can put a dehumidifier to keep the moisture out of the air so it will not affect your things and your home.
    It is critical to consider the features of your product.

  3. You could certainly see your expertise within the work you write.
    The world hopes for even more passionate writers such as you
    who aren’t afraid to mention how they believe. Always go after your heart.

  4. Your style is really unique in comparison to other people I have
    read stuff from. Many thanks for posting when you have the opportunity,
    Guess I’ll just book mark this site.

  5. Get hold of a Hawaiian shirt (I bet you’ve got one of these as well. Samsung M620 Black mobile is just big enough to display four icons side by side and measures only 1. Waiting until the park is about to close is one way to get some privacy, as is visiting the park during Disneyland’s less busy times.

  6. I really like your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to do it for you?

    Plz answer back as I’m looking to construct my own blog and would like to know where u got this from. thank you

  7. Point collections originated in Europe and USA during the second half of the 19th Century. It was a soap company, Babbitt Company, who invented a paper-based purchase proof. In 1852 Babbitt Company launches the trend of purchase proof collection: points to be collected were put inside the soap packages; rewards were given when a client had collected a certain amount of points (25 points allowed the customer to get a lithograph in color).

You must engage in the conversation!!