Loyalty programs have come a long way. From the Betty Crocker points to Mooyah’s Cardless Loyalty Solution, the way in which loyalty is administered has been defined and re-defined over time.
From its earliest days when Subway stamps were ‘the next big thing,’ businesses and brands have continued to search for the solution toward rewarding loyalty in an effective way.
To help paint the picture of how loyalty programs have changed over time, we present you with the following infographic titled: The Evolution of Loyalty Programs.
Click here to view and enlarge the infographic.
Among the highlights:
American Airlines unveils the first full-scale loyalty-marketing program of the modern era with the AAdvantage frequent flyer program.
Subway rolls out the Sub Club, a stamp based loyalty program. *Sub Club phased out in 2005 due to fraud.
AMC Theaters launches MovieWatcher®, the industry’s first guest loyalty program.
Nordstrom establishes Nordstrom FSB. It offers Nordstrom customers cards under Nordstrom Fashion Rewards – its customer loyalty program.
Starbucks launches their own loyalty program (Starbucks Rewards) for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi and no charge on flavored syrups.
Mooyah Burgers and Fries launches Mooyah Rewards, powered by RewardMe’s cardless loyalty solution.
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11 thoughts on “Infographic: The Evolution of Loyalty Programs”
Had to take it seriously once I saw the caveman! 😛
Imagine how surprised I was to read the comment ‘spent a week to create the Evolution of Loyalty Programs Infograph. The research part took a while as we needed to find important milestones for how loyalty…’ just as my fingers were typing ‘To make good on the promise of this article headline and opening paragraph in-depth research needed’.
IDEA: See ‘Direct Marketing News’ ‘Chief Marketer’ or any other direct response industry journalism.
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Point collections originated in Europe and USA during the second half of the 19th Century. It was a soap company, Babbitt Company, who invented a paper-based purchase proof. In 1852 Babbitt Company launches the trend of purchase proof collection: points to be collected were put inside the soap packages; rewards were given when a client had collected a certain amount of points (25 points allowed the customer to get a lithograph in color).