Gamification Expert &

Behavioral Designer

Gamification Book: Actionable Gamification – Beyond PBLs

Yu-kai is at the cutting edge of the field of behavioural design.
Nir Eyal Behavioral Expert
Nir Eyal
Author of Hooked: How to Build Habit-Forming Products

After 20+ years of Gamification practice and study, after consulting for clients such as Google, Accenture, and Tesla, I decided it was time to share my knowledge and expertise with everyone around the world.

To share my knowledge, I decided to write and publish a book about Gamification, but not just any book: my goal was to write the definitive book about Gamification that empowered a reader to immediately take action on their personal and professional lives.

I’ll admit I was nervous when I published the book, but today, I am immensely proud and humbled by the positive impact that my book has created.

Actionable Gamification – Beyond Points, Badges, and Leaderboards has had a positive impact on readers, ranking 4.6 out of 5 stars on Amazon. It has become the de facto learning material in classrooms around the world and has been organically translated into over 15 languages.

Pictures with me and readers from around the world

My book is NOT about why Gamification is important or why it’s awesome. There are a ton of historical books about Gamification on the market that define the term and speculate about its origins. My Gamification book is meant to be actionable, empowering you to immediately apply the lessons and techniques to your life and to your company. I hope that you will join me on this amazing journey to gamify life. And if you do buy my Gamification book, then please leave a comment below and give me your feedback. With sincerity and appreciation,