Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Founding Partner and Chief Creation Officer of the consulting/design firm The Octalysis Group, and the Chief Mentor of Octalysis Prime, a Gamified Learning Platform. Formerly, Yu-kai was Head of Creative Labs as well as Head of Digital Commerce for HTC, and is currently leading social campaigns for HTC as a Social Ambassador.
Yu-kai is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. Yu-kai has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like Stanford/Yale/Oxford, Google, Tesla, IDEO LEGO, BCG, Turkish Airline, the governments of UK, Singapore, South Korea, Kingdom of Bahrain, and many more. His design work has empowered over 1 Billion users’ experiences across the world.
Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded the “Gamification Guru of the Year” Award multiple years in a row by the Gamification World Congress and the Gamification Europe Conference. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Uber, Porsche, Walgreens, Microsoft, Fidelity Investments, AIG Japan, Verizon, and more. His work has also been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, NBC, and many more.
Previously, Yu-kai was the Chief Experience Officer of the Blockchain company Decentral, working with the Co-Founder of Ethereum Anthony Di Iorio to create delightful Blockchain experiences. Yu-kai is an Investor or Board Advisor for many organizations and companies, including Mighty Bear Games, LuckyDiem, Incentive Games, GoalSetter, Motion Auto, and many more.
Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, rating high quality movies, though he rarely has time for these hobbies. Yu-kai is the proud father of his twin daughters, Symphony and Harmony.
“Yu-kai’s reputation precedes him in the field of gamification, so I know him professionally before I know him personally. Professionally he’s as efficient and effective as a black hat hacker. But personally, he’s as kind and passionate as a white hat artist. Yu-kai himself is the perfect embodiment of his octalysis framework. You may have only seen some aspect of him; but believe me, he has all 8 sides of the octagon, plus the center—he’s sensational.”
-Michael Wu, Chief Scientist @ Lithium Technologies
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