Yu-kai Chou’s Gamification Workshop for Accenture (Slides)
(If you like this presentation, you’ll love my book: Actionable Gamification: Beyond Points, Badges, and Leaderboards. This book has sold over 100K copies and is referenced by over 3,700 Ph.D. Theses and Academic Journals).
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Accenture is now taking on the practice of Gamification
A few years ago, many companies still believed that gamification was just a non-serious fad. The assumption was that game mechanics belonged in entertainment, not in enterprise strategy.
Of course, these companies also paid big bucks to consulting firms like Deloitte and Accenture to help them streamline their operations and improve their profitability.
Now consulting firms like Deloitte and Accenture are also offering gamification as one of their core capabilities, showing that gamification — when done well — is valuable across the board.
Workshop on the Octalysis Framework
Yu-kai Chou had the honor of conducting a gamification workshop for Accenture, teaching the Octalysis Framework and how it pertains to good gamification design. This workshop demonstrated how Core Drive 5: Social Influence & Relatedness and Core Drive 2: Development & Accomplishment play key roles in enterprise engagement strategies.
The event was hugely successful — over 200 Accenture employees attended.
This workshop builds on earlier engagements (including one for eBay) with more detail, richer examples, and more fully fleshed-out execution strategies — including Yu-kai Chou’s latest learnings in behavioral design.
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification? Definition, Examples & Framework
- Consulting / Speaking / Workshops / Interviews
- The 10 Best Enterprise Gamification Examples
- 90+ Gamification Stats, Examples & Cases with ROI
- Books by Yu-kai Chou