Social Media Marketing Interview with CrowdBooster
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
CrowdBooster
CrowdBooster is one of the best Twitter Apps that analyze how your Twitter account is doing and how to make it even more effective. It’s the perfect balance between not having overwhelming statistics on every little ratio, and having enough depth that it actually becomes useful. A lot of tools out there are more like info-porn, where it’s fun to watch all the time, but you don’t really get anything out of it. CrowdBooster actually allows you to make info useful and do better with your campaigns.
The Interview
In this interview, I talk a lot about the myths and misconceptions about Social Media, how to do social media marketing correctly….and how I got so many followers.
