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About Yu-kai Chou
Yu-kai Chou is the creator of the Octalysis Framework and author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. Cited by over 3,700 academic studies, his work has influenced organizations including Microsoft, Porsche, Tesla, LEGO, Salesforce, and MrBeast. Yu-kai has been a guest lecturer at Stanford, Harvard, Yale, Oxford, and MIT, and his work has been featured in Wikipedia, Forbes, The Wall Street Journal, Wired, Google Scholar, DOE, NIST, NSF, and NIH.