Gamification to improve our world: Yu-kai Chou at TEDxLausanne
Watch my TEDxLausanne presentation above. In this talk, I explore how gamification — when designed around genuine human motivation rather than mere points and badges — can be a powerful force for improving the world.
About Yu-kai Chou
Yu-kai Chou is a Human-Systems Architect & Behavioral Designer whose work has impacted over 1.5 Billion Users worldwide through work with LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast.
He has taught and lectured at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His books have been referenced by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, Academia.edu, and 3,700+ more. Check out Books by Chou here.
After watching the presentation, I encourage you to join the 14-day Gamification Course so that you can apply the fundamentals of the Octalysis Framework and gamification to your work or personal life. The talk touches on key motivational principles such as Core Drive 1: Epic Meaning & Calling — the sense that what we do matters beyond ourselves — and Core Drive 5: Social Influence & Relatedness, which drives people to contribute to communities and causes larger than themselves.
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification? Definition, Examples & Framework
- Actionable Gamification: Beyond Points, Badges & Leaderboards