Two years ago, we sent Food Heroes Design Challenge Winner Mayur Kapur to Shanghai for a week to work with JUCCCE on a major campaign to improve children’s eating habits and simultaneously boost the health of the planet.
Table of Contents
- About the Creator of the Octalysis Framework
- What to Expect from the Food Heroes Design Challenge
- What is the Background of This Food Heroes Design Challenge?
- What Are the Challenge Details?
- More Information
- Related Reading
About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003, years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
What to Expect from the Food Heroes Design Challenge
This year, we have just begun Food Heroes Design Challenge, Part 2, where once again one skillful Octalysis designer will win their ticket to Shanghai all expenses paid to see how their design is implemented by the JUCCCE team.
This could be you!
Normally, our design challenges are exclusively for Octalysis Prime members, however, we are so excited about the impact Food Heroes can have that we wanted to open this challenge to the gamification public!
This is a great opportunity to test your design skills, help children, and help the planet.
What is the Background of This Food Heroes Design Challenge?
Here’s Peggy Liu to tell you about the challenge:
We are so excited to see what you and other talented designers around the world come up with.
Maybe YOU will be helping kids eat healthier, helping the planet, and winning yourself a trip to Shanghai!
Want more info?
Go no further than this Q&A video hosted by Peggy Liu & Yu-kai Chou:
What Are the Challenge Details?
Here’s a few slides describing the Challenge:
[slideshare id=189293463&doc=foodheroes2-191101143101]
More Information
Check out this Notion project and Dropbox link to see additional details shared by the JUCCCE team:
Notion Page with Project Details (and a video from David Nabarro!)
Submit by:
Please send all submissions to Erik van Mechelen by December 20, 2019.
Related Reading
- Mayur Kapur Wins the Food Heroes Octalysis Design Challenge
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification?
- How to Design a Game Experience: 5 Tips to Get Started
- Books by Yu-kai Chou