Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Achievement Symbols
In this episode of the Engaging Website Design Series by Captain Up, I talk about how to create achievement symbols in the form of badges through a gamification platform like Captain Up. Badges and achievement symbols are a core game mechanic tied to Core Drive 2: Development & Accomplishment in the Octalysis Framework — they signal progress and mastery to users in a meaningful way.
Enjoy!
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification?
- Engaging Website Design Series (Part 1 of 3)
- Engaging Website Design Series (Part 2 of 3)
- Engaging Website Design Series (Part 3 of 3)
- Books by Yu-kai Chou