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Gamification Expert &

Behavioral Designer

The912Project.com: Glenn Beck’s 9 Principles and 12 Values

Craze about the912Project.com touching the people’s heart

Today, I saw that the 912 Project by Glenn Beck was disproportionally popular on the internet. It has been getting a lot of attention on Google Trends and Twitter. I decided to investigate it a little bit and wanted to share what I found.

After some investigation, I realized the actual website the912project.com was down due to the high traffic. So many people were enthusiastic about the project, it actually crashed the Fox servers 5 times! Quite impressive. Now this is something that I really want to find out.

What is The912Project.com?

After a good amount of research (actually quite difficult), I found the best summary about the 912 Project on Mahalo:

“Project 912 is the brain child of conservative talk show host and radio personality Glenn Beck. According to the website, the origin of the title is in remembrance of the 9-11 terrorist attacks. The program was revealed on becks Special You Are Not ALone on March 13, 2009. Beck encouraged viewers to send in photographs of themselves, and the site created an art piece of a man holding a flag with the script “We the People” printed on the bottom.”

The idea of theProject912.com is that since right now the world is in chaos, people need to go back to their true essence.
This essence can be summed up as the 9 Principles and 12 Values. A lot of the 9 Principles and 12 Values were taken out of religious text, Founding Father writings, and some common sense.

Obviously TheProject912.com is a movement more from the conservative side of the population, but I feel many of the Principles resonate with anyone who is unfirm about life because of all the uncontrollable circumstances and be able to create that solid core to live by again. The resonance is shown from the massive amount of people who sent their pictures to be part of the project, which actually is quite out of the way.

The 9 Principles of theProject912.com

According to theproject912.com, people need to send an email with their pictures attached to wesurroundthem@foxnews.com if they believe 7 or more of the following:

1. America is good place, not perfect, but good.

2. I believe in God and He is the center of my life.

3. I must try to be a better, more honest person than I was yesterday.

4. The family is sacred. My spouse and I are the ultimate authority.

5. If you break the law you pay the penalty. Justice is blind and no one is above it.

6. I have a right to life, liberty and pursuit of happiness and not a guarantee of equal results.

7. I work hard for what I have. I will share it with who I want to. Government cannot force me to be charitable.

8. It is not un-American for me to disagree or share my personal opinion.

9. The government works for me. I do not answer to them. They answer to me.

The 12 Values of theProject912.com

According to theproject912.com, these are the 12 Values that Americans have kept for a couple centuries but has been lost in recent decades:

• Honesty
• Reverence
• Hope
• Thrift
• Humility
• Charity
• Sincerity
• Moderation
• Hard work
• Courage
• Personal responsibility
• Friendship

Glen believes that if everyone upholds these 9 Principles and 12 Values, we can survive through any crisis. What do you guys think about the912Project.com? Would you send a picture to him because of the project?

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