How to Outline a Wireframe Before You Draw (4-Step Method)
I used to draw wireframes the way most people do. No wireframe outlining method. No plan. Just stare…
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Behavioral Design
Articles on Behavioral Design — from Yu-kai Chou, creator of the Octalysis Framework.
Behavioral Design Wireframes: My Octalysis Step 5 Method
Behavioral design wireframes are where every gamification project actually wins or loses. In short: behavioral design wireframes are…
Desired Actions: An S-Tier Behavioral Designer’s Guide
I’ve sat in maybe two hundred gamification briefings over the last fifteen years, and roughly one hundred and…
Why Do Most Wireframes Quietly Kill Engagement?
Most gamification projects don’t fail at the strategy stage. They fail in Step 5. The Strategy Dashboard is…
How to Disagree with a Client Without Losing the Account
The client just walked you through their idea. You hate it. You can see exactly where it goes…
Why Do Beautiful Slides Sabotage Your Best Ideas?
Beautiful slides routinely undermine their own message. The Main Character Principle exposes 5 slide failure patterns and the…
Why Do Your Videos Feel Slightly Off? The 200ms Rule
Your brain processes visuals 4-8x faster than audio. When videos misalign by even 200ms, viewers feel subtle distrust.…
Why Labubu Blindboxes Are So Popular: An Octalysis Behavioral Design Analysis
Why Labubu blindboxes work so well, from surprise and scarcity to social proof, identity, and collectible culture through…
Points, Badges, Leaderboards – Part 2 of 3
Last week we discussed how behavioral design (as analyzed through the Octalysis Framework) goes much further than the…