Martín Villegas Wins the Octalysis Prime & Food Heroes II Design Challenge
In a tough field for a difficult challenge, Martín emerged the Winner of the latest Octalysis Prime Design Challenge and will eventually be headed to Shanghai to work with the Food Heroes team.
To see the Design Challenge details for Food Heroes II, read this article.
After the initial submissions in the OP Island Challenge area, each of the participants was asked by Food Heroes for additional conversations, and from what I heard from Food Heroes, those conversations were helpful to them and also to the participants.
Additionally, @Sergio and @Iñaki were named Finalists, congratulations! The collaborative spirit and Core Drive 5: Social Influence & Relatedness across the Octalysis Prime community made this challenge one of the strongest yet.
Watch out for their submissions in the coming weeks.
This was, as usual, a tough decision.
About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
What we liked about Martín’s Submission
As you can see when reviewing Martín’s submission, he is a worthy winner showing 1) a solid understanding of the Octalysis Framework, 2) how to apply Octalysis knowledge to improve a product and service in Food Heroes, and 3) attention to detail in all aspects of his presentation. His design demonstrates mastery of Core Drive 2: Development & Accomplishment — the fundamental motivator behind progress-based behavioral design.
From my personal perspective, it was amazing to see the quality of submissions improve from our last Food Heroes Challenge to this one.
That is a testament to the dedication each of you has committed to improving your design skills.
Well done and Prime On!
As always, if you are looking to improve your Octalysis Gamification design skill and expertise, Octalysis Prime is a great place to start or gain experience above and beyond your innate attributes.
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- Food Heroes Octalysis Prime Design Challenge, Part 2
- Mayur Kapur Wins the Food Heroes Octalysis Design Challenge
- What is Gamification?
- The Octalysis Gamification Certificate
- Books by Yu-kai Chou