How Do You Design Epic Meaning Into a Meaningless Product?
An Octalysis Prime member asked me the hardest question about Core Drive 1 I’ve ever fielded. “Yu-kai, how…
Work with Yu-kai
The Blog
Behavioral Design
Articles on Behavioral Design — from Yu-kai Chou, creator of the Octalysis Framework.
Gaming the System Is Proof Your Gamification Works
A player in one of my favorite games discovered a glitch that let them kill monsters twice as…
The Persuasion Flow Playbook (ATACC): How to Influence People Who Outrank You
A five-phase conversation structure for influencing your boss, client, or anyone who outranks you — without manipulation, without…
Training the Stallion Mind to Unleash Creativity, Part 1 of 2
Ever notice how some people generate ideas like a rapid-fire machine gun — boom, boom, boom — while…
4 Keys 2 Fun: Nicole Lazzaro’s Game Design Framework (Part 1 of 4)
Most game designers chasing “fun” are designing for one kind of fun, then wondering why their product feels…
Points, Badges, Leaderboards – Part 3 of 3
Most leaderboards kill motivation for 90% of their users. Only the top 5–10% feel driven to compete —…
Reimagining Urban Spaces with the Octalysis Framework (Gamification Examples)
(This article is written by Sergio Ligato, an Octalysis Prime Member who became a Senior Consultant/Design of the…
Supercharging Employee Motivation (Beyond the Bonus Pool)
Most employee motivation programs I get called in to fix have the same root cause. The company has…