Why Do Users Abandon Sign-Up? The 3 Win State Trap
A new user just gave you their email. They typed a password. They clicked Sign Up. And in…
Contact Me The Blog
Product Gamification
Articles on Product Gamification — from Yu-kai Chou, creator of the Octalysis Framework.
Why Do Users Quit Onboarding? The Always-Visible Action Rule
Hidden CTAs in onboarding kill activation. The always-visible action rule, mapped to three Octalysis Core Drives, fixes the…
Why Do New Users Quit? The Onboarding Belonging Equation
I’ve sat in roughly forty different churches as a first-time visitor across six countries. Most of them lost…
How Diablo III’s Broken Auction House Defeated Core Drive 2: Development & Accomplishment
How can you balance an economy? About the Creator of the Octalysis Framework Yu-kai Chou created the Octalysis…
Simón Duque’s Habitica Gamification Design Challenge (Octalysis Analysis)
What happens when you apply the Octalysis Framework to one of the most popular gamified productivity apps in…
5-Hour Workshop with eBay on eCommerce Gamification (Slides)
Archive note: Originally published in 2014. Keeping this post live as an archive of an early eBay workshop…
How Gamification can help you Get out of Bed by “Killing” Time
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…