Video blogging: building rapport with the camera
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Chou Notes
Being a good communicator and being a good video blogger are two very different skills. Communicating is as much reading people as much as it is talking. Building rapport is a lot more difficult when you are talking to a camera, so when we talk to the camera we subconsciously want some feedback. That’s why I tend to say “Right?” a lot more in my videos, to fullfil that unmet need of feedback.
I’m still working on this, but I promise eventually it will all be gone and I will become a good vlogger :)
YK