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Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Loss and Avoidance
This is probably the funniest episode yet. You’ll meet my friend Sunk Cost guy, watch me laugh and cry, as well as do some stupid things.
Oh yes, and you will learn some stuff too….I hope.
In this episode, I cover Core Drive 8: Loss & Avoidance, including the Sunk Cost Prison, FOMO Design, Status Quo Sloth, and why people will work harder to avoid losing something than to gain something of equal value.
Episode Navigation
← Previous: Episode 15: Scarcity & Impatience
Next →: Episode 18: Chou Force Intervention
Related Reading
- The Octalysis Framework
- Loss Avoidance Design: Ultimate Loss & Executable Loss
- Black Hat Gamification Design
- Episode 19: White Hat & Black Hat Gamification
- Books by Yu-kai Chou