Octalysis Certificate Achiever: Colin Hahn
The Octalysis Framework Level 1 Certificate requires more than studying — it demands applying the full 8 Core Drives to a real experience and demonstrating genuine analytical depth. Colin Hahn did exactly that.
About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
Colin’s Level 1 Submission
After attending the Behavioral Design Masterclass last year, Colin signed up for a Premium yearly subscription on Octalysis Prime.
As an active user on the Island and steady participant of the weekly Live Coaching Sessions with Yu-kai, he became quite knowledgeable in Human-Focused Design — the philosophy that treats motivation, not mechanics, as the core of behavioral design.
Colin combines this knowledge with his expertise in Talent Development — a field where Core Drive 2: Development & Accomplishment plays a central role in keeping professionals engaged and progressing.
He often gives back as a valued member of the Slack community.
The chosen experience for his Level 1 Octalysis Certificate submission is his local Chapter for the Association for Talent Development. The analysis shows how Core Drive 5: Social Influence & Relatedness drives participation in professional community events.
Check it for inspiration on organizing offline events!
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Stay tuned for more, as Colin has already put in the hard work to submit for his Level 2!
Congratulations Colin on obtaining your Level 1 Octalysis Certificate and adding your name to the Hall of Fame.
If you want to go deeper into Gamification and Behavioral Design and learn how to motivate your customers, your employees, your kids and yourself, try out Octalysis Prime for FREE!
Related Reading
Colin Hahn’s Level 2 Octalysis Certificate — Colin’s advanced submission analyzing the Douglas Dynamics Leadership Engine
The Octalysis Framework for Gamification & Behavioral Design — The complete guide to Yu-kai Chou’s framework
Human-Focused Design: The Better Term for Gamification — Why gamification is really about human motivation
Octalysis Certificate Achiever: Joel Schmidt — Another Level 1 certificate showcase
What is Gamification? — Definition, examples, and the Octalysis Framework
Books by Yu-kai Chou — Actionable Gamification and 10,000 Hours of Play