Gamification Expert &

Behavioral Designer

I’m on a mission to share my 13+ years of Gamification and Behavioral Design research and knowledge with the world. There is an inherent challenge when sharing information: different people prefer to consume information through different mediums.

For this reason, I make a concerted effort to produce information in as many mediums as possible. Below you’ll find all of the product I’ve created.

Octalysis Prime

Join the community of hundreds of dedicated, passionate professionals and learn how to use Octalysis, Gamification, and behavioral design to improve your personal and professional life.

Octalysis Prime

Free 14-day Gamification Course

My good friend, Jun Loayza, and I created the ultimate introductory course for motivated people seeking to learn the fundamentals of Gamification. Best of all, this course is completely free.

Click here to learn more and join the 14-day Gamification Course.

Gamification Book

This book is the culmination of my hardcore work and research on Gamification and Behavioral Design since 2003. With this book in your hands, you will be able to utilize Octalysis levels I and II to improve your work and personal life.

“Yu-kai is at the cutting edge of the field of behavior design.”
— Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Udemy Course for Gamification

Want to learn all the good stuff but don’t want to read an entire book? 80% of my book content can be learned in this 3.5 hour Udemy course, broken down into 5-15 minute videos.

The best part? For a limited time it costs less than my book!

Quarterly 3-Day Gamification Workshop (Online)

For those serious about implementing Good Gamification and Behavioral Design into their work, the 3-Day Gamification Course is for you. Every quarter I host an online workshop to really teach how to apply your knowledge you learned into results that drive ROI for your work.

“Yu-kai’s Insights were instrumental in helping Lucky Diem supercharge our client La Quinta’s bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.”  Andrew Landis, Founder & CEO of Lucky Diem 

This link will always take you to the latest workshop!

Gamification Video Course

Too many Gamification videos on Youtube teach information the wrong information in a boring manner. This free video course is a fun way to learn the basics of Octalysis, my Gamification Framework. Be forewarned: it’s really goofy and there are many things that I’m embarrassed to show.

Click here to watch the Octalysis video course.