Gamification Products
Everything I’ve built from 20+ years of Gamification and Behavioral Design research, organized by how you learn best.
Whether you prefer reading, watching, or hands-on practice, there’s a path for you below.
About Yu-kai Chou
Yu-kai Chou is a Human-Systems Architect & Behavioral Designer whose work has impacted over 1.5 Billion Users worldwide through work with LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast.
He has taught and lectured at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His books have been referenced by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more. Check out Books by Chou here.
Octalysis Prime
Join the community of hundreds of dedicated, passionate professionals and learn how to use Octalysis, Gamification, and behavioral design to improve your personal and professional life.
Free Octalysis Prime
My good friend, Jun Loayza, and I created the ultimate introductory course for motivated people seeking to learn the fundamentals of Gamification.
Best of all, this course is completely free.
Click here to learn more and join the 14-day Gamification Course.
Gamification Book: Actionable Gamification
This book is the culmination of my hardcore work and research on Gamification and Behavioral Design since 2003.
With this book in your hands, you will be able to use Octalysis Levels I and II to improve your work and personal life.
“Yu-kai is at the cutting edge of the field of behavior design.”
— Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Quarterly 3-Day Gamification Workshop (Online)
For those serious about implementing Good Gamification and Behavioral Design into their work, the 3-Day Gamification Course is for you.
Every quarter I host an online workshop to really teach how to apply your knowledge into results that drive ROI for your work.
“Yu-kai’s Insights were instrumental in helping Lucky Diem supercharge our client La Quinta’s bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.”
— Andrew Landis, Founder & CEO of Lucky Diem
This link will always take you to the latest workshop!
Gamification Video Course
Too many Gamification videos on YouTube teach the wrong information in a boring manner.
This free video course is a fun way to learn the basics of Octalysis, my Gamification Framework.
Be forewarned: it’s really goofy and there are many things that I’m embarrassed to show.
Click here to watch the Octalysis video course.
Related Reading
- The Octalysis Framework: Complete Gamification Framework
- What is Gamification?
- How I Started in Gamification in 2003
- Books by Yu-kai Chou