Table of Contents
About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003, years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
Core Drive #5: Social Influence & Relatedness
This is the 14th episode of the Beginner’s Guide to Gamification.
In this episode, we cover:
- Brief explanation of Social Influence & Relatedness (Social Pressure & Envy within the Video)
- Mentorship with an example from the game Parallel Kingdom
- Group Questing
- Social Treasure
- Social Prodding
- Leaderboard
- Correction from Social Pressure & Envy to Social Influence & Relatedness
- Brief explanation of Relatedness as well as nostalgia
Enjoy, and feedback welcomed!
Episode Navigation
← Previous: Episode 13: Ownership & Possession (II)
→ Next: Episode 15: Scarcity & Impatience
Related Reading
- The Octalysis Framework: Complete Gamification Framework
- How to Use Gamification to Influence Your Friends
- Octalysis Analysis of WhatsApp
- What is Gamification?
- Books by Yu-kai Chou