In a previous post, Yu-kai wrote about helping CaptainUp, a gamification platform and has created a 10-episode series of videos called “Engaging Website Design” where he talks about how to create an engaging website by incorporating gamification concepts.
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Engaging Website Design: Episode 1 — Finding a Gamification Platform
Episode 1 was shot all over the world and focuses on finding a gamification platform.
Engaging Website Design: Episode 2 — Creating a Theme
Learn how to create an interesting theme to make your site fun and interesting!
Check out Part 2 and Part 3 of this series!
Related Reading
- Engaging Website Design Series (Part 2 of 3)
- Engaging Website Design Series (Part 3 of 3)
- Why I am helping Captain Up as their Behavioral Scientist
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification?
- Books by Yu-kai Chou