Gamification Video Course 
Engaging Website Design Series (Part 2 of 3)
Yu-kai ChouCreator of the Octalysis Framework · cited in 3,700+ academic papers
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Related Reading
- Engaging Website Design Series (Part 1 of 3)
- Engaging Website Design Series (Part 3 of 3)
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification?
- Gamification Stats, Examples & Cases with ROI
- Books by Yu-kai Chou