Engaging Website Design Series (Part 3 of 3)
Welcome to the final part of the 10-episode series where Yu-kai guides us through the implementation of an engaging website design!
Using the CaptainUp gamification platform, he talks about community building, happy relationships, collection sets, power-ups, rare gems, how to make meaningful choices, and much more. These episodes draw on key principles from the Octalysis Framework, including Core Drive 5: Social Influence & Relatedness and Core Drive 6: Scarcity & Impatience.
Continue on and join Yu-kai on his adventure!
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Engaging Website Design: Episode 6 — Building a Community
Engaging Website Design: Episode 7 — Collection Sets & Power Ups
Engaging Website Design: Episode 8 — Scarcity Control
Engaging Website Design: Episode 9 — Meaningful Choices
Engaging Website Design: Episode 10 — Leaderboards
In case you missed the earlier parts, here are the links:
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification?
- Core Drive 5: Social Influence & Relatedness
- Core Drive 6: Scarcity & Impatience
- Core Drive 4: Ownership & Possession
- Books by Yu-kai Chou