Chinese Accounting Firm Names
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Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Accounting Firm Names
The big four accounting firms have long names like PricewaterhouseCoopers, Deloitte Touche Tohmatsu, and such. The reason for that is that accounting firms combine together and form a larger firm, and their original names were often named after the founders’ last names.
If this exact same phenomenon happened in China, then this dialogue would happen:
“Hey, where do you work at?”
“Oh, I work at Chou Yang & Lee.”
“NO WAY! That’s like, one of the largest firms in China! I only work for Chen Chou Wang…”
“Haha, that’s ok. It’s still a formidable firm.”
“What about me? I work for Liu Lee & Chan.”
“Umm, never heard of that one. Probably sucks.”