Join The Octalysis Group: Do the GruBox Design Challenge

If you are interested in testing your design skills in Gamification and Human-Focused Design, or you want to join The Octalysis Group, we have officially released this year’s Octalysis Design Challenge to the public!

Two weeks earlier we shared the details of this Challenge within our premium Octalysis Prime community. Now we are opening up to the entire public to participate.

Our regular Octalysis Design Challenges aim at providing gamification passionates with an opportunity to apply their skills to real-life challenges and take their learning of Octalysis to the next level.

This particular Octalysis Design Challenge is directly for The Octalysis Group: the consulting/design entity of Yu-kai’s Octalysis Framework – to find talents to join its amazing team and work on cutting edge gamification projects worldwide.

GruBox is India’s first Machine Learning driven, unmanned Kiosks provider.

The focus of this Challenge will be on Brainstorming, Game Loop, and Wireframes.

Become a Trainee for TOG!

When participating in this Challenge, you can indicate on the title page of your submission if you would like to pursue the opportunity to be a Trainee for The Octalysis Group.
Finalists who have indicated their interest will be interviewed to present their designs and answer some questions.

TOG Consultants take their passion to help companies like Microsoft, Porsche, HTC, Uber, Capital One, Lego, and more! Many current TOG Consultants and Designers joined the company due to an Octalysis Design Challenge.

Do you want to work with the world’s leading experts in Gamification and Behavioral Design, and work from wherever you want in the world, enjoying full autonomy and full transparency? This is your chance!

You have until the 11th of January to showcase what you are capable of.

The Octalysis Design Challenge is open to anyone who wishes to attempt it. We don’t care about your background, education, gender, or nationality. We only care about quality, and whether you are a fun-loving person.

Got a taste of the challenges and learning opportunities you can find in Octalysis Prime? Sign up to try the FREE version of Octalysis Prime (no strings attached) to join our community of passionate and driven members.

Want more? You can sign up to become a Premium Primer of Yu-kai’s online mentorship platform, for just $50 per month!
You will not only join a community of hundreds of passionate learners, and get access to 700+ exclusive video content and case studies. You will also gain access to the weekly Live Coaching Sessions with Yu-kai directly, and our exclusive Slack community to supercharge your submission.

In fact, a large percentage of people who win the Octalysis Design Challenges are Octalysis Primers since they are exposed to Yu-kai’s latest and best research, far beyond the contents of his book.

Octalysis Certificate Achiever: Sergio Ligato

Sergio Ligato attained his Level 1 Octalysis Certificate with a submission about Distant Learning during the COVID-19 Emergency.

We like to showcase the work of people who have attained their Octalysis Certificate to show the standard of quality required to get the Octalysis Certificate, as well as give a taste of things people will learn on the Octalysis Prime mentorship platform.

Sergio chose this topic to have his Octalysis Certificate as a happy memory in this critical and hard time for humanity.

The two key indicators used to define the Player Types give an excellent foundation for the rest of the submission. It is easy to feel the passion that went into finding the answer to Sergio’s question: “How can we engage all of our students and encourage them to study in such a difficult situation?

Congratulations Sergio! Thank you for contributing to such a vital subject in difficult times.

This is what Octalysis Prime is all about: actionable Gamification knowledge.

Do you want to find out what Gamification is all about, or bring your skills to the next level? Head over to Octalysis Prime and sign up to try the FREE version of Octalysis Prime (no strings attached) to join our community of passionate and driven members like Youssef.

Octalysis Certificate Achiever: Felipe Munoz-Jaramillo

Felipe Munoz-Jaramillo is our latest Primer who attained his Level 1 Octalysis Certificate. He works as a social communicator and entrepreneur with more than 12 years of experience in projects related to the digital environment. Consulting in Gamification, Growth Marketing and Digital Transformation with Growing Pains.



Felipe’s submission covers the experience provided by a coffee brand from Medellín, Colombia. In pre-pandemic times, a big part of the revenue was generated through organized ‘coffee tours’ that attracted travelers from around the globe. After the worldwide spread of Covid-19 new ways of generating income had to be found to make it through these hard times.

What makes Felipe’s submission stand out, besides the great visual presentation, is that he managed to obtain his certificate with his first attempt! Most submissions require one or two rounds of feedback before meeting the requirements of the new model.

Congratulations Felipe! We are looking forward to your submission for your Level 2.

Check out the Hall of Fame where we show every person who, through skill and hard work, attained their Level 1 and Level 2 Octalysis Certificate!

I’m so thrilled by this news! Thank you for your time and feedback. I’m using it to submit a kick-ass Lvl 2 project. I specially liked your feedback about Business metrics, it is a very important exercise to try and Hack the system. Achieving this certification is really inspiring.”

Felipe Munoz-Jaramillo

Do you want to find out what Gamification is all about, or bring your skills to the next level? Head over to Octalysis Prime and sign up to try the FREE version of Octalysis Prime (no strings attached) to join our community of passionate and driven members like Youssef.

Octalysis Certificate Achiever: Kamran Hatami

Kamran is one of our Primers who started by submitting for his Octalysis Level 1 Certificate via the TOG website, and ended up being one of our Premium Primers.


In his colorful presentation, Kamran committed to analyze and design for the popular language learning app Duo Lingo. In this he succeeded. Especially his Analysis of the Current Experience and his Brainstorming were the highpoints of his presentation.

Check out the Hall of Fame with every person who attained their Level 1 and Level 2 Octalysis Certificate!


Congratulations on this excellent submission, Kamran!

Thank you so much for your feedback and encouragement! I appreciate your time and consideration. I’ll make sure to go through your feedback carefully.

Kamran Hatami

The best way to become skilled in Octalysis Gamification, is to put your knowledge into practice. With the Octalysis Certification program you have the opportunity to get official feedback from an expert to learn from, and help you on your path to mastery.

Do you want to find out what Gamification is all about, or bring your skills to the next level? Head over to Octalysis Prime and sign up to try the FREE version of Octalysis Prime (no strings attached) to join our community of passionate and driven members like Kamran. This is also the best place to submit for your own Octalysis Certificate!

Octalysis Certificate Level 2 Achiever: Youssef Ouazzani

We like to showcase the work of people who have attained their Octalysis Certificate to show the standard of quality required to get the Octalysis Certificate, as well as give a taste of things people will learn in on the Octalysis Prime mentorship platform.

While attaining a Level 1 Octalysis Certificate in itself is impressive and displays competency in the usage of the Octalysis Framework, attaining a Level 2 Octalysis Certificate demonstrates skill in the application of the Octalysis Framework to solve complex problems.

Since we massively revamped our Octalysis Certificates, only two people have attained Level 2, Sergio Ligato, and now Youssef Ouazzani with his Strat’Z’Fun submission.

Youssef attained his Level 1 Octalysis Certificate last May and almost instantly started working on his Level 2. We applaud your willingness to work hard, your openness to feedback, and your eager attitude, Youssef. Congratulations!

Check out the Hall of Fame where we show every person who, through skill and hard work, attained their Level 1 and Level 2 Octalysis Certificate!

Youssef’s Strat’Z’Fun submission covers an app design that will help employees become more aligned with the company’s strategic vision, in a playful manner.


This is what Octalysis Prime is all about: actionable Gamification knowledge.

Do you want to find out what Gamification is all about, or bring your skills to the next level? Head over to Octalysis Prime and sign up to try the FREE version of Octalysis Prime (no strings attached) to join our community of passionate and driven members like Youssef.

Octalysis Certificate Achiever: Elena Beutel

Our latest Octalysis Primer to attain the Level 1 Octalysis Certificate is Elena Beutel.

Check out the Hall of Fame with every person who attained their Level 1 and Level 2 Octalysis Certificate!

In 2018 Elena founded the Qatar Human Development Agency, with a vision and passion to help businesses do better by developing their employees. Her submission is interesting as it covers the way the product is presented and sold to new clients



The best way to become skilled in Octalysis Gamification, is to put your knowledge into practice. With the Octalysis Certification program you have the opportunity to get official feedback from an expert to learn from, and help you on your path to mastery.

I have created new brainstorming ideas linked to new Desired Actions, and I love them so much more! Thanks to your feedback, I feel that the quality of my offering becomes times more engaging and compelling!

Elena Beutel

Congratulations Elena! We hope your agency will be successful in signing more clients, based on your design.

Got a taste of the things you will learn in Octalysis Prime, or want to try your hand at your own Octalysis Certificate submission?

Head over to Octalysis Prime and sign up to try the FREE version of Octalysis Prime (no strings attached) to join our community of passionate and driven members like Elena.

Points, Badges, Leaderboards – Part 3 of 3

Last two weeks we discussed how behavioral design goes much further than the widely used Points, Badges, and Leaderboards.

We discussed how points and badges can be a powerful addition to your design if used right. This week we will talk about how Leaderboards (GT #3) can make an experience more engaging when implemented correctly.

The most common mistake made when designing Leaderboards

Leaderboards (GT #3) is a common Game Technique that is often implemented. Both in explicit gamification (where the user acknowledges they are playing a game), and in implicit gamification (a design that subtly employs gamification techniques into the user experience).

The most common mistake made when designing a Leaderboard, is creating a basic leaderboard. These leaderboards show where the user ranks in a list from the first to the last place. Such leaderboards do motivate, the top 5-10% will compete with each other and often times work hard to climb higher. However, the mid and bottom tier will usually feel demoralized, as they feel there is no point in even trying to reach the top.

Urgent Optimism – Why You Need It

A leaderboard should make all your users feel urgent optimism. This term is from Jane McGonigal (watch her TED talk). Urgent optimism is the desire to act immediately to tackle an obstacle, combined with the belief of having a reasonable shot of success.
When you have many users on a leaderboard, most users will perceive their rank as meaningless, even if it is a high rank percentage-wise. (E.g. rank 582 out of 6,024 is percentage-wise impressive (top 10%), but it does not feel like an accomplishment.) In this scenario, you can choose to only show your users their percentile.

The user should feel that if they try, they can reach the win-state, and that there is urgency so they feel they have to act now. If a user sees that they have 500 points, but the users in the top ten all have 1,000,000 or more points, they are not motivated, they are demoralized. The user will feel like they can never catch up (no urgent optimism) and will give up.

Leaderboard Designs That Do Work

Micro leaderboards show the ranking of the user in their region, or among their friends (a social leaderboard). These kinds of design will instil a sense of optimism (the user can try and will then have a reasonable chance to reach the top of the leaderboard) as well as a sense of urgency (how can I lose from my mother?).

Make sure your leaderboards are refreshing. If a leaderboard exists for a longer period of time, new users who are just starting will feel overwhelmed as they are not able to catch up and will give up.

The top ten users like their status, so show their names. But don’t show their statistics as to not demoralize other users. Instead, only show the statistics of the user herself and the 5 users above and below her.

The thing that really matters, is that the user is motivated to climb higher than those above her on the leaderboard (win-state), and not let those below her catch up.

When designing Leaderboards, make sure your users only see what is meaningful to them. Click To Tweet


Got a taste of the things you will learn in Octalysis Prime? Learn more by heading there now and sign up to try the FREE version of Octalysis Prime (no strings attached). Gain access to over 700 videos about Game Techniques and the 8 Core Drives of Octalysis and subjects like Motivational Psychology, Entrepreneurship, Behavioral Economics, Applied Psychology and more!