Metablox – the Web3 Real Estate Game (Whitepaper 2.0 Part IV)

Below is Part IV from our Metablox Whitepaper 2.0, which includes our Technology, Team, Plans to Give Back, and Patch Notes on how we are changing over time. Part I on the Vision can be found here. Soon we will be updating the Whitepaper to 3.0, so stay tuned on that!

Also, join the Discord to be part of our Journey!


Why Ethereum

Ethereum has established itself as one of the main blockchain platforms used by developers to build new decentralized applications with smart contracts.

We have chosen Ethereum because of its proliferation across the ecosystems of DApps, NFT projects, and DAOs. Ethereum is here to stay.

We will create tokens with the ERC20 standard and establish ownership with ERC1155.

Why Polygon

Ethereum has become notorious for high gas fees. Because we don’t want high gas fees to become a barrier for owning Metablox NFTs, we have chosen the Layer 2 solution of Ethereum that has lower gas fees and fast transaction times. 

Can I take the Metablox NFT to other platforms, such as Open Sea?

Yes, absolutely. Once you receive the Metablox NFT in your wallet, you own the NFT and can trade the token on any platform that supports Polygon, such as Open Sea.

Are memories added to the blockchain?

We will use IPFS to upload memories without any storage fees (gas fees will still be incurred).

Memories will be connected to your NFT property.

When I sell my NFT, do my memories get sold along with them?

Yes, memories are tied to the NFT. 

If I added my NFT art to my Blox, does it get sold along with my Blox?

No, other NFTs (such as art) that you add to your Blox will not be sold along with it. Even if you sell your Blox, your artwork (and other NFTs) will remain in your wallet.

Can I trade MetaRent in Binance or FTX?

No, MetaRent is not an ERC20 token. MetaRent exclusively exists within Metablox.


x🙇‍♂️ The team

Jun LoayzaBeastmaster 🦁

Jun is a Product Manager at Google/YouTube, where he launched and scaled a product to over $100 million a year in revenue.
Previously, Jun led products at Gliffy, leading the company to a successful exit over nine digits. Jun was also the Chief Growth Officer and Head of Product for Bunny Inc., where he grew revenue from $1 Million to $5 Million in two years.
Prior to Bunny Inc, Jun founded and led a variety of companies, including Lucid Label and Untemplater, which were both acquired. He has also worked with Yu-kai Chou on a variety of gamification and virtual world startups since 2007.
On the side, Jun runs a parenting podcast for fathers to help parents raise the next generation of builders and makers. He also launched a children’s storybook: How Many Stars are in the Sky? Jun is fully passionate about preserving meaningful memories for future generations.

Yu-kai ChouHead of Experience
Yu-kai is the original creator of the Octalysis Framework for Gamification and Behavioral Design and is Author of the book Actionable Gamification: Beyond Points, Badges, and Leaderboards
Yu-kai  is the Founding Partner and Chief Creation Officer of The Octalysis Group as well as CEO for Octalysis Prime. He is a regular speaker/consultant to organizations such as Stanford/Yale/Oxford University, Google, IDEO, Tesla, Uber, BCG, LEGO etc. His work has impacted over a Billion unique users.
Previously, Yu-kai was the Chief Experience Officer of Decentral, working with Ethereum Cofounder Anthony Di Iorio. Yu-kai was also Head of Creative Labs & Digital Commerce for HTC VIVE, pioneering the future of AR/VR.
Yu-kai started researching into gamification since 2003, started his first virtual world startup in 2005, and was rated #1 Gamification Guru in the world multiple times by the Gamification World Congress in Europe. Yu-kai is deeply passionate about building meaningful building blocks for the Metaverse because it is an exciting blend of all Yu-kai’s past endeavors: Gamification/VR/AR/Blockchain/Cryptocurrency/Virtual Worlds.

Kevin HuangHead of Technology  🚀

Kevin is a software engineer at Chou Force International, where he focuses on not only programming but also performance tuning and operations.
Kuan-Jung was one of the youngest pioneers in both Gamification and Project Management in Taiwan, starting his work in the software industry in 2015 when he was at age 19.
Previously, Kevin worked on Blockchain solutions for banks and institutions in the financial sector. 
Kuan-Jung is deeply passionate about using his own technologies and skills to contribute on this meaningful product that is full of CD1: epic meaning and calling with his skills: Software Engineering/Information Security/Project Management/Blockchain, and of course he got the Gamification of Martial arts secrets from Yu-Kai.

✊ Giving back

We aspire to live in a world where not only are the most important memories preserved, but the people creating these memories can afford to live in their homes and communities.

It’s no secret that essential workers and city-natives struggle to live in expensive cities such as San Francisco, New York, and Los Angeles to name a few.

For this reason, Metablox wants towill give back in order to help people stay in their homes and communities.

How we will give back

In each city that we launch, we will invest towards improving affordable housing. How much we invest and when we invest will be determined at a later date. 

If you’re not adding the details, then why even add this section?

We believe giving back is important, which is why we’re documenting it in our White Paper. However, before we can give back, we need to make sure we’ve found product market fit and have established cash flow and profits to continue growing Metablox.

Thank you for joining us on this journey. Come say hi to us on our Discord or on Twitter: Jun and Yu-kai.


Patch 2.0 (2022-01-09)

This Patch we list as 2.0 instead of 1.X because there are quite a lot of changes to the fundamental Game Loop, especially where it pertains to leveling and Metablox Coins. Below we describe the changes and the reasoning of these additions. 

1. Changed Blox Leveling from strictly labor-driven memory uploading to a performance-driven system based on other Wallet Holders giving Memory Marks

Previously, in order to level up a Blox, one simply needed to Root Memories. However, we relied on the self-policing function of encouraging owners to Root good Memories, as the NFT value will be affected if the Memories Rooted are irrelevant. However, leveling up a Blox is still Labor-Driven, not Performance Driven

The new update attaches Memory Marks to the Leveling process, meaning that a Blox not only needs to have Memories Rooted, but it also needs to have other wallet holders on Metablox tag it as a meaningful memory (Inspiring, Heartwarming, Hilarious, Solemn). 

2. Introduced Memory Mark rules including the Bandwagon Streak and the ability to generate MetaRent by tagging Memory Marks

Since Memory Marks are now critical to the Metablox economy, we wanted a way to: 

  1. Incentivize people to mark memories of other Blox, while 
  2. Prevent/discourage abuse of the system for gains. 

For incentives, whenever someone Memory Marks a memory, they can obtain a small amount of MetaRent. Since Memory Marks per day are limited by how many Blox one owns, if a wallet does not hold any Blox, they can only take advantage of this once per day. If they have committed to the Metablox economy and own ten Blox, then each day they can go and Memory Mark eleven Memories, obtaining the appropriate MetaRent.

However, how do we make Memory Marking also Performance Driven and prevent people from randomly click things quickly? This is where the Tier 7 Game Design Technique: Bandwagon Streak (#95) comes in place.

Instead of getting MetaRent whenever they mark a memory, they will obtain MetaRent if someone else marks the memory in the same way within 30 days, up to 10 MetaRent per mark. 

This means that if a user marks a memory as inspiring, and in 30 days no one else marks it as inspiring, there is no MetaRent gain. But if more than ten others also mark it as inspiring, then a max of 10 MetaRent is created by this.

In essence, the way to maximize one’s MetaRent from Memory Marks is to find the most Inspiring/Heartwarming/Hilarious/Solemn memories, tag it appropriately, and then inform and encourage the community to do the same. 

While it is possible for owners to coordinate and mark memories inappropriately together, the same effort would reap more benefits if their marks actually hold integrity so they can all benefit from the rest of the Metablox Neighbors’ markings.

3. Introduced Metablox Coin

One major update of Patch 2.0 is the introduction of the Metablox Coin.

Metablox Coins are earned slowly whenever a Blox is leveled up or becomes a Completed Blox. This means the total amount of Metablox Coins that can be earned from a Blox is capped. Landmarks and Mechablox can continuously earn Metablox Coins indefinitely, but also at a slow controlled pacing

4. Introduced the concepts of Perfect Blox and Mechablox

With the creation of Metablox Coins and it’s mechanism of generating Metablox Coins when it levels up, we needed to tackle the issue of the final level for a Blox seems to be the least valuable, at least from a Metablox Coin generation standpoint. 

As a result, we introduced the Perfect Blox, which is when a Blox reaches the final level and a huge boost to all other stats such as Memory Slots, MetaRent Generation, and NFT Shelf. However, it still is unable to earn any Metablox Coins. 

Thus the MechaBlox is introduced. A Mechablox is the combination of five Perfect Blox within the same Tier and same City. A Mechablox will retain the tiers of its component Blox, and generally behave like a Landmark, burning MetaRent while earning Metablox Coins consistently.

As Perfect Blox itself will be rare in the first year of a city, a Mechablox will be extremely extremely rare. However, those who have Perfect Blox will likely be able to sell it to other Perfect Blox holders who have the ambition of creating a MechaBlox.

5. Updated Blox Bonus to Neighborhood Bonus and defined the rules/scaling

Previously when each NFT is a roof-top instead of a whole block, there was the Blox Bonus which rewarded blocks that have more owners of that block. Since now each NFT is its own block, we have expanded the same bonus to be for an entire community that will be defined when each city is released. Areas like the Presidio in San Francisco will be its own community eligible for its Neighborhood Bonus. 

Communities with more memory-infused Blox within will receive a Neighborhood Bonus, increasing the amount of MetaRent collected. If 5% of a community is owned by people who root at least one memory in each Blox, then the whole community Blox will generate 5% more MetaRent each day.

If 95% of a community is owned by people who root at least one memory in each Blox, then the whole community Blox will generate 95% more MetaRent each day.

Upon reaching 100%, the Neighborhood Bonus will jump to 150%, rewarding communities that are fully owned with owners contributing their share of memories to it. 

This will incentivize Blox owners to invite their friends to purchase Blox in the same community, or perhaps concentrate on owning properties in the same neighborhood. It also rewards the Museum Curator player type in Metablox.

Patch 1.0 (2021-12-12)

1. Change from addresses to Blox (Blocks)

Our mission is to preserve humanity’s most important memories. We believe the place where the memory happens is incredibly important, which is why Metablox centers around owning a place in the metaverse so that you can add your memories forever to the blockchain.

Initially, the place in Metablox was defined by an address. For example, 2011 California Street in Mountain View means a lot to Yu-kai and Jun because it was the startup house for RewardMe — lots of amazing memories live there.

However, after receiving feedback from the Discord community and further analysis of the economics behind place-ownership in Metablox, we have decided to change ownership from address to Blox (represented by blocks)

Example of blocks in San Francisco


  1. The available inventory in San Francisco reduces from >300,000 addresses to ~5,000 Blox
  2. Early adopters and Challenge Winners are greatly rewarded because they own a bigger piece of the pie

Why the change:  There are several factors that played into this change.

1. Memories aren’t siloed into a specific address

Neighbors have shared many memories in the #memories channel on Discord. From those memories, we’ve learned that the majority of their most important memories don’t actually happen inside of their home; instead, they happen while traveling or in the general community of where they live (school, church, parks, events, recreational activities). 

Just check out this amazing memory from Taz2:

Date: November 3rd – 2008

Location: UnB – Arena Theater -> “Teatro de Arena da UnB, UnB – Brasília, DF, 70297-400” on google maps – Brasília – DF – Brazil

This was the day I was accepted at UnB, one of the most prestigious colleges in South America. 

Out of thousands I got one of the few dozen spots to course and start my chosen career. At this time, I had been growing my hair for more than a year, promising to cut it when, and only when, I passed the test to enter it. And I did, those are a dear friend of mine and a teacher helping me make true to my promise.

That is a treasured memory of mine for many factors, but the main one is that I never finished that course, I stopped attending that college, I change my whole life from then to now, not the same area of study nor area of work, and still, that is such a sweet memory, that if I really want something, I can get it by putting effort into it.

That memory is so amazing, and yet, it doesn’t belong in a specific address, it belongs to the community of where it happened.

2. Emphasis on being a part of a community as opposed to squatting an address

By changing the focus from an address to a Blox, we emphasize that the owner is part of a larger community — a larger community of neighbors and memories.

This expands the use cases for Metablox in two important ways:

  1. People that don’t live in a city have an easier way of buying in: instead of trying to figure out which specific address to buy (an overwhelming task for non residents as we’ve seen on the Discord), they can buy a Blox in a neighborhood that resonates with them.
  2. Easier to get memories through Bounties: instead of being limited to getting memories to a specific address, you expand your pool of potential memories by collecting those that happened in the community.

3. Improved economics through scarcity

There are >300,000 addresses in San Francisco alone. If we scale this out to cities all over the world, our inventory increases to the tens of millions. 

Inventory this high has several major disadvantages:

  1. The metaverse could be a ghost town of unbought addresses
  2. Owners of addresses won’t see their assets appreciate in value unless a large percentage of the inventory is bought

By changing to Blox, we cut the available inventory to ~5,000, which has tremendous benefits to our Neighbors:

  1. Early adopters get rewarded because now they have a larger piece of the pie
  2. Less inventory means that it’s more likely that the majority of the inventory is owned
  3. Owners of addresses are more likely to gain from asset appreciation as available inventory decreases

2. Change from 100% increase in mint price to 50% increase

The founding principle of Metablox is solid growth and lasting value. Instead of creating an exuberant dynamic where the inventory of a city sells out quickly, we aim to optimize towards organic growth over an extended period of time. 

To that end, we want to make buying a Blox owned by someone else more attractive than a newly minted one. This would ensure that Blox owners have steady rising values for their NFTs as floor prices increase while community interest in Metablox remains healthy.

To accomplish this, we originally set the mint price to double after each 10% phase that a city is sold. After community feedback was considered and careful economic analysis, we have changed the mint price increase from 100% to 50%.

Previous (100% increase)Tier 1Tier 5
Phase 1$100$500
Phase 5$1,600$8,000
Phase 10$51,200$256,000
New (50% increase)Tier 1Tier 5
Phase 1$100$500
Phase 5$506$2,531
Phase 10$3,844$19,222

As you can see, the decrease from 100% to 50% increase in Mint price makes a huge difference.

In the previous version, although I’m sure a Tier 5 owner would appreciate a floor price of $256,000, the stark price increase makes the Blox incredibly inaccessible.

We believe this change hits the important balance between value appreciation and accessibility of ownership. 

3. Change from a max of 100 Neighbors in a Collective to 25

Collectives need to have the right amount of incentives and checks and balances. 

Allow an infinite amount of Neighbors into a Collective and it could get out of hand. People stop participating because they don’t feel ownership or recognized in the Collective — they’re just 1 person among hundreds.

Allow too few Neighbors in a Collective and it loses its power to unite a large group of people towards a unified goal. 

With the change to ~5,000 Blox of inventory, we will decrease the max number of Neighbors in a Collective from 100 to 25.

Why 25: Our experience and research in games has found that 25 users in a Guild is the maximum point where users still feel connected and accountable to each other. Anymore, and you lose that connectivity amongst the group.

4. Landmarks are not fractionalized when bought via a Collective

Previously, we stated that Neighbor Collectives could bid together to buy a Landmark. If they won, the Neighbor would own a fraction of the Landmark, based on the % of their contribution to the winning bid.

We have made an important update to how Collectives work: When a Collective wins a bid, the Collective owns the Landmark (it is stored in the wallet of the Collective). The Neighbors in that Collective can vote to make a decision about what to do with the Landmark.

Landmarks are not fractionalized.

5. Blox tier will be determined by the proximity to Landmarks

Previously, the Address Tier was determined by the home value (based on Zillow or Redfin). 

Because Neighbors buy Blox instead of addresses, we are making a significant change to how a Blox is tiered. The Blox Tier is based on the following factors:

  1. Proximity to a Landmark
  2. Number of Landmarks that the Blox is near
  3. The Score of the Landmark

Metablox – the Web3 Real Estate Game (Whitepaper 2.0 Part III)

Below is Part III from our Metablox Whitepaper 2.0, which includes our Game Mechanics and Experience Design. Part I on the Vision can be found here. Later on I will post the final Part IV (Technology and Team) here for your convenience too.

Also, join the Discord to be part of our Journey!

Experience Design & Game Mechanics

Yu-kai Chou (Co-founder and Head of Experience at Metablox) is a world-renowned Gamification pioneer best known for the Octalysis Framework. Yu-kai’s work has helped Google, Uber, LEGO, Tesla, BCG, IDEO, and many other global companies. Over 1500 Academic journals and Ph.D. theses have been written about the Octalysis Framework and how it applies to a variety of industries. Yu-kai is applying top-end Octalysis design skills to Metablox to create a delightful, meaningful user experience and  journey while building lasting value for the community.


The Metablox Battleplan is the complete Gamification design for Metablox. You can review the Metablox Battle Plan here.

Game Loop

The Game Loop is a breakdown of the motivations and key drivers of action on Metablox. The Gameloop will evolve with each iteration of the roadmap.

Metablox Gameloop 2.0 (by Yu-kai Chou) on Jan 8, 2020

✨ Mint pricing

How it works

Blox on Metablox can be bought as NFTs. For example, Jun’s first apartment in San Francisco was 3632 26th Street. He can purchase the block that this address belongs to as an NFT.

To purchase the Blox, a person will use ETH, MATIC, or USDT.

The Blox is stored as an NFT in the crypto wallet of the person.

What does it mean to Mint an NFT in Metablox?

“Minting” an NFT in Metablox means that the Blox was purchased for the first time — the NFT is added to the blockchain and stored in the crypto wallet of the buyer.

How does Mint pricing work?

The Mint price is the base price of the Blox (determined by Tier).

Each city in Metablox will have 10 phases. A city moves up in phase at each 10% purchase threshold of a city. 

Example: If a city has 5,000 Blox:

  • Phase 1 = the initial phase.
  • Phase 2 = triggered when 500 homes are purchased in total.
  • Phase 3 = triggered when 1,000 homes are purchased in total.
  • Phase 4 = triggered when 1,500 homes are purchased in total.
  • And so on…

Upon reaching the next phase, the base price of unclaimed properties will increase by 1.5x compared to the previous phase. Since the founding principle of Metablox is solid growth and lasting value – instead of exuberant speculation and hype – the goal is not to quickly sell out all properties within a city. Rather, the Phase of that city will reflect the organic demand, which could reach full saturation over an extended period of time. 

We want to make buying an NFT owned by someone else more appealing than a newly minted one – until the market demand is high enough to open a new phase with a new set of unminted properties that is much higher than the previous phase.

This ensures that Metablox owners will have steady rising values for their NFTs as floor prices increase while community interest in Metablox remains healthy. 

Below is the current work-in-progress Property Base Price from the Metablox Battleplan. Please review the Experience Design section for the entire Battleplan.

All prices in USD.

PhaseRequirementTier I Base PriceTier II Base PriceTier III Base PriceTier IV Base PriceTier V Base PriceUnlocks
Phase 1None$100$200$300$400$500
Phase 210% of Region Owned$150$300$450$600$750Landmark 1 Auction
Phase 320 % of Region Owned$225$450$675$900$1,125Landmark 2 Auction
Phase 430% of Region Owned$338$675$1,013$1,350$1,688Landmark 3 Auction
Phase 540% of Region Owned$506$1,013$1,519$2,025$2,531Landmark 4 Auction
Phase 650 % of Region Owned$759$1,519$2,278$3,038$3,797Landmark 5 Auction
Phase 760% of Region Owned$1,139$2,278$3,417$4,556$5,695Landmark 6 Auction
Phase 870 % of Region Owned$1,709$3,417$5,126$6,834$8,543Landmark 7 Auction
Phase 980% of Region Owned$2,563$5,126$7,689$10,252$12,814Landmark 8 Auction
Phase 1090% of Region Owned$3,844$7,689$11,533$15,377$19,222Landmark 9 Auction

If an early Metablox owner buys an NFT for $100 – besides being a more sought after Blox to begin with – the Metablox owner will likely level the Blox up with memories, which allows the Blox to generate more MetaRent

After a certain time if the base price of other unclaimed NFTs becomes $225 (Phase 3), the Metablox owner should at least be able to sell their NFT for $225, considering any random unclaimed and Level 1 Blox is at $225. 

If the Metablox owner wants to sell quickly and lowers the price to $200, not only is the Blox higher level than unclaimed Blox, it would also be cheaper. It would be a reasonable assumption to believe that people who care about the Metablox ecosystem would want to purchase it rather quickly.

If everyone wants to trade at below the current phase mint price, then the mint price will not move to the next phase. But if everyone is starting to trade at above the current mint price, then it makes more sense to mint new ones, which would eventually raise the mint price to a new phase.

We are very dedicated to making sure people not only have growing value in their NFT assets, but they have liquidity that corresponds to market demand.

⭐️ Blox Tiers

Each Blox in Metablox will come with two main attributes that affect the value and scarcity of the NFT: 

  1. Blox Tier
  2. Blox Level

Blox Tier is reflected in a five-tier system. Tier-1 Blox are the most abundant while Tier-5 Blox are the most scarce. 

How Blox Tiers are determined

Blox Tiers will be predetermined before they are minted, and will be based on their proximity to Landmarks, which are the epicenters of memories and meaning connected to a physical location. Three factors will come into play: proximity to landmarks, the number of landmarks that they are near, and the Landmark Prestige Score.

Each city will only have 100 Tier-5 Blox and 300 Tier-4 Blox

Tier-156% of a city
Tier-224% of a city
Tier-312% of a city
Tier-46% of a city
Tier-52% of a city

How Blox Tiers affect MetaRent generation

High Tier Blox generate more MetaRent than Low Tier Blox at the same Level, and cost more to mint. 

MetaRent/dayTier 1Tier 5
Level 110 MetaRent/day30 MetaRent/day
Level 2062 MetaRent/day183 MetaRent/day
Mint priceTier 1Tier 5
Phase 1(<10% of the city is owned)$100 to mint$500 to mint
Level 5(40% of the city is owned)$506 to mint$2,531 to mint

Blox Tiers in general remain consistent throughout the experience. Unless later voted separately via the community, a Tier I Blox will remain a Tier I Blox forever. However, it can be leveled up into a Perfect Blox, and can eventually become part of a Mechablox.

The specifics of how much MetaRent is generated upon different Tiers/Levels, powerups unlocked, Max MetaRent Storage, Memory Slots, and Memories required to level up is documented in the Metablox Battleplan Spreadsheet.

🌇 Blox Levels

Blox Levels reflect how much care and dedication the current and previous owners have committed to infusing it with memories related to that Blox that touch peoples’ hearts. 

Each Blox level unlocks Memory Slots that the owner can use to root memories. Memories can attract Memory Marks by other users who have connected their wallets onto Metablox.

Once the owner roots a threshold of Memory Marks into the Blox, the Blox will level up. Each time a Blox levels up, it will mine out a certain amount of Metablox Coins.

Benefits of high Blox Levels

Higher level Blox within the same Tier generate more MetaRent than lower level Blox within the same Tier. 

Higher Level Blox will also have other benefits, including a higher Maximum MetaRent Storage for a Blox before it needs to be collected, higher maximum for Attention Boost Bonuses, as well as faster Rooting Times for new memories.

A newly claimed Blox will start at Level 1 and start generating MetaRent each day according to its Tier. The Blox will level up to Level 2 instantly (0 Rooting Time) when the owner adds their first first memory and it will start to generate more MetaRent. Reaching level 3 will require three more Memories, each requiring a sequential five day Rooting Time.

The specifics of how much MetaRent is generated upon different Tiers/Levels, powerups unlocked, Max MetaRent Storage, Memory Slots, and Memories required to level up is documented in the Metablox Battleplan Spreadsheet.

👯‍♂️ Ownership Generations and Generational Leveling

At Metablox, we believe that Blox are more meaningful when they pass through generations of owners, each uploading and rooting their own blend of memories. It is also healthy for the ecosystem when NFTs have trading momentum beyond people just buying unclaimed properties. 

When an Unclaimed Blox is purchased by an owner, it will officially be a Gen I Blox. The owner can level up the Gen I Blox to level 5 by attracting Memory Marks from other Metablox users, until it gets capped as a Completed Gen I Blox. The Blox will continue to generate MetaRent as a Gen I Level 5 Blox but will no longer level up until it gets transferred to another owner.

How to grow to the next Generation?

Once the owner sells the Completed Gen I Blox to another owner (incurring a 2.4% commission), the Blox becomes a Gen II Level 1 Blox (or Level 6 Blox for ease of language). The new owner can then upload and root new memories to, increase their NFT Shelf display space, and gather more Memory Marks to level up another 4 times, becoming a Gen II Level 5 (or Level 10) Blox. 

The cycle can then continue. The Gen II Blox owner can sell it to a third owner, becoming a Gen III Blox. 

In this way, if a person buys a Completed Blox from another owner, what the new owner has purchased will always be more valuable than what the previous owner had. 

Perfect Blox and Mechablox

When a Completed Gen V Blox is passed to a sixth owner, it becomes a Perfect Blox. Perfect Blox can no longer be leveled up but will generate the max amount of MetaRent, provide the most amount of Memory Slots, and has the most amount of NFT Shelf Space a Blox could have.

When five Perfect Blox of the same Tier and same City is owned within a wallet, they become a Mechablox. A Mechablox behaves like a Landmark, ceasing to generate MetaRent while incurring MetaRent upkeep costs. At the same time, it will earn Metablox Coins every week indefinitely based on the Tier of the MechaBlox. Landmarks and MechaBlox are the only two entities that can indefinitely earn Metablox Coins overtime.

The tier of the Mechablox will be determined by the tiers of the five Perfect Blox that the MechaBlox consists of. Five Tier I Perfect Blox in the same city will become a Tier I Mechablox, while five Tier V Perfect Blox will become a Tier V Mechablox.

A MechaBlox will cease to function if one of the five Perfect Blox components is no longer owned within that wallet, or if the wallet account does not have sufficient MetaRent to pay the upkeep costs.

If one of the five Perfect Blox components is no longer within the wallet, the other four simply resume back to normal Perfect Blox status and start generating MetaRent again.

If a wallet is unable to pay the MetaRent upkeep for the Mechablox, then Metablox Coin earning will cease and will resume its weekly Metablox Coin accumulation once the wallet has enough MetaRent to pay the upkeep again.

As Perfect Blox itself will be rare in the first year of a city, and therefore a Mechablox will be exceedingly rare. However, those who have Perfect Blox will likely be able to sell it to other Perfect Blox holders who have the ambition of creating one of the very few MechaBlox in existence.

Incomplete Blox do not activate the next Generation

If a Gen I owner only levels up the Blox to Level 3, this Gen I Blox is Incomplete. If the Gen I owner sells the Incomplete Blox to someone else, the new owner will still be a Gen I owner and can root memories to make it a Completed Gen I Blox. Then it will be capped for the new owner until they pass it off to another owner (which will start at Gen II Level 1). 

A Blox can only move forward to the next Generation if it has the required amount of Memory Marks to become a Complete Blox.

The specifics of how much MetaRent is generated upon different Tiers/Levels, powerups unlocked, Max MetaRent Storage, Memory Slots, and Memories Marks required to level up is documented in the Metablox Battleplan Spreadsheet.

💸 MetaRent

MetaRent is the core currency on Metablox and is used for a variety of operations and utility. MetaRent is not stored on the blockchain but on the Metablox database. 

Creation of MetaRent

MetaRent is generated each day from every owned Blox, based on its Level, Tier, and a variety of other Boosters (Community Bonus, Attention Bonus, etc.). To obtain the created MetaRent from each Blox, the owner must return to the Metablox platform and one-click collect all the newly created MetaRent. Each Blox will have a Max MetaRent Storage based on the Blox level. 

MetaRent StorageTier 1Tier 5
Level 110 MetaRent/day300 MetaRent Max Storage30 MetaRent/day300 MetaRent Max Storage
Level 1038 MetaRent/day1,139 MetaRent Max Storage114 MetaRent/day1,139 MetaRent Max Storage
💡 Important: Once a Blox hits the Max Storage, it will stop creating more MetaRent. In order to resume MetaRent creation, the owner must collect the MetaRent from the property (or level up the Blox with bigger Max Storage). 

In this way, those who hold a large amount of MetaRent and the utility that comes with it are the people who regularly participate and contribute to the ecosystem. People who only return to MetaBlox once per year will not have a high amount of voting power.

There are many things that require the spending of MetaRent, each causing the MetaRent to be removed from the ecosystem and controlling the inflation of the economy.

How MetaRent is spent

Many Metablox operations require the spending of MetaRent: 

Rooting MemoriesLeveling up a BloxHosting NFT art, characters, trophiesLandmark UpkeepMechaBlox UpkeepLandmark auctionsEarly access to new regionsMystery boxesAesthetic property improvementsCreations of Collectives

🧠 Memories, Memory Slots, and Rooting

A Memory is a piece of media with descriptive text that describes why that memory is meaningful. Memories can be Rooted in Memory Slots within a Blox, which in term could attract Memory Marks that will help the property Level up. 

There will only be a limited amount of Memory Slots for each Blox per level. Only one Memory can be rooted at a time, and without boosters it will take days for a Memory to take root in a Blox. This restriction motivates owners to not hastily root irrelevant memories but only include memories that are truly outstanding among the rest. 

In the foreseeable future Memories are strictly image files with a text description. In the future there will be more exploration on feasibility for video/audio memories.

🧘 Memory Marks 

Memory Marks are emotion tags users with a connected Wallet (does not need to own Blox) can use to label memories. Currently, there are 4 possible Memory Marks: Inspiring, Heartwarming, Hilarious, Solemn.

A user with a wallet connected could label one Memory Mark per day, plus one more per day for each Blox they own. This means that any wallet with no Blox can tag one Memory with a Memory Mark each day. A wallet with 10 Blox owned could tag eleven Memories with Memory Marks each day. Each wallet can only tag one Memory one time.

Accumulating Memory Marks allow a Blox to level up. Memory Marks required to level up can be found here in the Battleplan Spreadsheet.

Memory Mark Rewards

Memory Marks can generate MetaRent rewards for the Wallet account. Each Memory Mark that has the SAME Mark tagged after it on the same Memory within 30 days will generate one MetaRent. This can happen up to ten times for each Memory Mark.

For instance, if Wallet 1 tags a memory as Inspiring, and no one tags the same memory as Inspiring within 30 days, no MetaRent is gained.

If within 30 days five other wallets tag the same memory as Inspiring, then Wallet 1 will gain 5 MetaRent, while Wallet 2 that tagged the second Inspiring mark will gain 4 MetaRent. 

If within 30 days eleven other wallets tag the same memory as Inspiring, then Wallet 1 gains 10 MetaRent, Wallet 2 gains 10 MetaRent, Wallet 3 gains 9 MetaRent.

This is an application of Octalysis Game Design Technique #95: The Bandwagon Streak.

Memory Mark Sorting

Users are able to browse different Blox and Memories by sorting with Memory Marks. A user can sort and select the most Inspiring Memories of a Community (Zip Code), or the Funniest Memories of a City. This way the properties that have the most Memory Marks

Attention Bonuses

Blox generates more MetaRent when more people pay attention to them and the Memories Rooted within. The Attention Bonus is calculated based on views of a Blox in the trailing seven days vs the views of the city during those seven days. 

For instance, if there are 1,000,000 views in San Francisco in the past seven days, and a Blox has 10,000 views, it will receive an Attention Bonus of 20% (10,000/1,000,000*20). If the Blox has 10% of the city’s attention, the Attention Bonus is 200%, or tripling the MetaRent generation.

🌉 Landmarks and Auctions

After certain periods and milestones, famous Landmarks of a city (such as the Golden Gate Bridge) will be up for auctions. People can only bid for Landmarks with MetaRent (but the owner of this Landmark NFT can later sell it for ETH, MATIC, or USDT). 

There will be a Landmark auctioned every month, with the major Landmarks being auctioned once a certain % of a region is owned. A Neighbor or Collective must own a Blox in the city to qualify to bid for a Landmark.

Landmarks do not generate MetaRent and in fact cost MetaRent to upkeep on a weekly basis. However, a Landmark will earn Metablox Coins for the owner every week indefinitely based on the Landmark Class. There are three Landmark Classes – B Class, A Class, and S Class. 

The Class of a Landmark is based on its Prestige Score, which factors in popularity on review sites and overall recognizability internationally. Landmark Classes are determined at the beginning of each city’s release, and generally will not change.

Landmarks and MechaBlox are the only two entities that can indefinitely earn Metablox Coins overtime.

If a wallet is unable to pay the MetaRent upkeep for the Landmark, then Metablox Coin accumulation will cease. The Landmark will resume its weekly Metablox Coin accumulation once the wallet has enough MetaRent to pay the upkeep again.

🪙 Metablox Coin

Metablox Coin is generated via two methods: Leveling Up a Blox, or passively generated via Landmarks (or later on Mechablox which is a Landmark-equivalent).

The main method to earn Metablox Coin is to level up your Blox. Whenever a Blox is leveled up, it generates a certain amount of Metablox Coins. How many Metablox Coins are generated is determined by the Tier of the Blox as well as the Generational Ownership of it. 

Referencing the Metabox Battleplan Spreadsheet, a Tier 1 Generation I (Levels 1-5) Blox will generate 1 Metablox Coin when it levels up. A Tier 5 Generation V (Levels 21-25) will generate 25 Metablox Coins when it levels up. 

Since there are only a certain amount of levels possible for a Blox, the Metablox Coins that can be earned from a Blox is capped. 

Landmarks do not generate MetaRent but actually have an upkeep cost each day that drains MetaRent. However, a Landmark can earn a small amount of Metablox Coins every week perpetually. This means the amount of Metablox Coins a Landmark can earn is not capped and can go on forever. 


MechaBlox are the completed collection of five Perfect Blox of the same tier in the same city and act as Landmark equivalents. This means a MechaBlox will also slowly earn Metablox Coins indefinitely as long as the owner still holds all five Perfect Blox.

Metablox Coins will be tradeable on the open cryptocurrency markets so Metablox Coin owners can liquidate their assets for other Cryptocurrencies, increasing their liquidity without necessarily selling their NFTs.

💝 Bounties

tl;dr: A Blox owner can give a MetaRent bounty to those who submit Memories related to that location that is approved and Rooted.

🏘 Neighborhood Bonus

Communities with more memory-infused Blox within will receive a Neighborhood Bonus, increasing the amount of MetaRent collected. If 5% of a community is owned by people who root at least one memory in each Blox, then the whole community Blox will generate 5% more MetaRent each day.

If 95% of a community is owned by people who root at least one memory in each Blox, then the whole community Blox will generate 95% more MetaRent each day.

Upon reaching 100%, the Neighborhood Bonus will jump to 150%, rewarding communities that are fully owned with owners contributing their share of memories to it. 

This will incentivize Blox owners to invite their friends to purchase Blox in the same community, or perhaps concentrate on owning properties in the same neighborhood. It also rewards the Museum Curator player type in Metablox.

🚀 Boosters & Mystery Boxes

Boosters help temporary gains within the experience. This includes decreased Rooting Time, Discounts on NFTs, extra MetaRent production and more. Boosters can be obtained from Mystery Boxes that can be purchasable by MetaRent. 

The contents of Boosters and specifics of Mystery Boxes will be revealed in future updates.

Metablox – the Web3 Real Estate Game (Whitepaper 2.0 Part II)

Below is Part II from our Metablox Whitepaper 2.0, which includes our Product Design. Part I on the Vision can be found here. Later on I will also post Part III (Game Design), and Part IV (Technology and Team) here for your convenience too.

Also, join the Discord to be part of our Journey!


🗺 Rollout Phases (our multi-year masterplan)

Metablox will be released in several phases in order to balance speed to launch with a delightful user experience that brings meaning and value to Neighbors.

💀 Phase 0 (MVP) – Address reservation 

Allow people to reserve addresses.

Phase 0 objective

The objective of Phase 0 is to quickly bring to market a scoped-down version of the product that allows people to minimally yet meaningfully participate.

Launch quickly

In order to launch Phase 0 quickly, we will scope down the product.

In scopeOut of scope
Address searchSearch resultsBlox pageReserve BloxConnect walletPurchase BloxAdd memoriesLeveling upMetaRent

User stories

As an early adopter, I want to reserve a Blox, so that I can later buy it before anyone else.

😶 Phase 1 – Purchase homes

Allow people to buy Blox as NFTs and collect MetaRent.

Phase 1 objective

The objective of Phase 1 is to open the doors and allow people to connect their crypto wallet and purchase a Blox.

Buying early is important as you’ll immediately start to collect MetaRent.

User stories

As a Nostalgic Neighbor, I want to purchase a Blox before anyone else because the Blox is meaningful to me.

As a Museum Curator, I want to purchase Blox that are meaningful to me so that I can eventually curate its memories.

As a Real Estate Mogul, I want to start buying a high volume of Blox in order to collect MetaRent and eventually unlockbuy landmarks.

Out of scope

  • Memories
  • Neighbor Collectives

😐 Phase 2 – Add memories

Neighbors can start to add memories to their Blox.

Phase 2 objective

Phase 2 is when we start to make headway on our mission — to preserve humanity’s more important memories.

The objective is for Neighbors to add their memories to the blockchain and level up their Blox. 


User stories

As a Nostalgic Neighbor, I want to add my most meaningful memories to the blockchain so that I own them and they’re preserved forever. 

As a Museum Curator, I want to add my most meaningful memories to the Blox that I own and plan to curate so that I can set the aesthetic style and culture.

As a Real Estate Mogul, I want to start buying a high volume of Blox in order to collect MetaRent and eventually unlockbuy landmarks.

Out of scope

  • Adding memories to Blox that you don’t own
  • Neighbor Collectives

🙂 Phase 3 – Add memories to other Blox

Neighbors can begin to submit memories to Blox that they don’t own.

Phase 3 objective

The objective for Phase 3 is to empower Neighbors to put up a Bounty for memories. In this way, even owners that do not have memories near the Blox can level up their Blox.

User stories

As a Museum Curator, I want to collect and curate the most meaningful memories in my community so that my community is known as the place with the richest history.

As a Real Estate Mogul, I want to set up Bounties for memories so that I can level up my properties and collect even more MetaRent.

As a Real Estate Mogul, I want to buy Blox from other Neighbors that have leveled up so that I can collect even more Meta Rent.

Out of scope

  • Neighbor Collectives

🙂 Phase 4 – Neighbor Collectives

Neighbors can begin to form Collectives in anticipation to bid for landmarks against the Moguls.

Phase 4 objective

We are close to releasing our very first landmark. To get prepared, Neighbors will continue to stock up on MetaRent to prepare for the auction.

In order to outbid the Real Estate Moguls, Neighbors can join in Collectives.

User stories

As a Neighbor Collective, I want to team up with my community so that we can outbid others and purchase/unlock a landmark.

😊 Phase 5 – Landmarks

The first landmark will be auctioned/unlocked. 

Phase 5 objective

The objective of Phase 5 is to release the very first landmark. The very first landmark will be determined before this phase. To see a full list of landmarks, go here

User stories

As a Museum Curator, I want to win the first landmark to become recognized as the memory curator of a globally renowned landmark. 

As a Real Estate Mogul, I want to win the first landmark because landmarks will be the most valuable places in Metablox.

As a Neighbor Collective, I want to team up to win the first landmark because they are the most valuable places.

😃 Phase 6 – New cities

New cities will be made available.

Phase 6 objective

The time has finally come! In Phase 6, we will expand Metablox to cities outside of San Francisco. 

We will determine the next city based on reservations, community feedback (on our Discord), and strategic factors.

User stories

As a Nostalgic Neighbor, I want to buy the places in this new city that have meaning to me so that I can add my memories. 

As a Museum Curator, I want to enter the new city early in order to claim communities that I want to curate.

As a Real Estate Mogul, I want to enter the new city early in order to buy up Blox and continue collecting more MetaRent so that I can unlockbuy landmarks.

As a Neighbor Collective, I want to start building my Collective early to prepare to outbid the Moguls. 

💡Future phases: There are many phases planned after Phase 6. In this White Paper, we are publicly documenting up to Phase 6. Future phases will be added to this document at a later stage.

🤗 Memory types

Memories are the heart and soul of Metablox. 

To the Nostalgic Neighbor and the Museum Curator, memories add meaning to their Blox and community.

To the Real Estate Mogul and the Neighbor Collective, memories level up Blox, increasing the MetaRent potential.

Types of memories

  1. Images
    1. Images will be the first memory type available to add to a Blox. The types below will be made available in future phases.
  2. Video
  3. GIFs
  4. Audio
    1. Memories don’t need to be visual. Music and audio recordings can invoke feelings as well.

Other NFTs (art, characters, trophies, vehicles)

Although Art NFTs won’t be added to a Blox as a memory, they can still be added to a Blox or community as a way to build the aesthetic and culture of the area. In future iterations, you can explore various neighbors within our platform or AR (Augmented Reality) and see a whole street of Bored Apes, best replays of NBA Top Shot, and Star Atlas spaceships hovering above a home.

🧐 Memory moderation

Memory moderation is critically important to build a platform that is meaningful and safe.

It is inevitable that people may upload memories that are NSFW, violent, or even pornographic. In order to mitigate this challenge, we must create the right balance of proactive and reactive moderation.

Bad actor deterrents

Bad actors are inevitable, but we have several deterrents that we expect to decrease their incentives/actions and their effect on the platform.

  1. Adding memories costs MetaRent: The only way to collect MetaRent is to buy Blox on Metablox. In addition, it takes rooting time to plant memories. The cost and time investment for memories act as deterrents. 
  2. Adding memories requires a gas fee: In order to add a memory to a Blox, the Neighbor must pay the gas fee (on the MATIC network, which is not high but not zero). The cost of this gas fee acts as a deterrent.
  3. Strict punishment for Terms of Service (TOS) violations: A Blox is an NFT, so when a Neighbor buys it, they own it. If they then add an image that violates our TOS, we cannot take the NFT from them. However, we can still reactively respond with strict punishments on our platform:
    1. Stop serving the Memories on Metablox
    2. Stop MetaRent collection
    3. Blacklist the sale of this NFT property directly on the Metablox platform for an extended period of time (such as a year)
    4. Disable ability for wallet to purchase further NFTs from Metablox
    5. Disable ability for wallet to sell NFTs on the Metablox platform
    6. Disable ability for wallet to participate in landmark auctions 

Memory flagging

Neighbors are able to flag memories that they believe violates our TOS. After a flagging threshold is met, our team will manually review the memory. If our review shows it does violate our TOS, then we will take the following actions: 

  1. The memory will immediately be removed from serving on Metablox
  2. We will send a warning to the Neighbor to remove the memory within 48 hours
  3. If the memory is not removed within 48 hours, then punishments listed above will start to take course

🚀 Where we’re going with this

If we’ve done a good job with communicating Metablox, then by now you should understand why our NFTs will be valuable and why people value memories.

If not, please leave us a question or comment (comments are open for all), and we will do our best to improve.

So, where are we going with Metablox? If we succeed, how will the world change? The best way to communicate this is through our Neighbor types.

The Nostalgic Neighbor

The Nostalgic Neighbor has the comfort and satisfaction of owning their most precious memories, forever on the blockchain. When they have a life milestone, such as an engagement, a baby, or a career move, the Nostalgic Neighbor captures the memory in a photo, video, gif, or audio and adds it to their Blox in Metablox.

As the Nostalgic Neighbor grows older, they pass on their Metablox NFTs to their children, who continue the legacy of documenting the family’s most important memories. After many generations, the entire family tree and legacy is captured on the blockchain so that all family members understand and appreciate their family history.

The Museum Curator

The Museum Curator proudly owns and curates a community or a landmark. They have spent years, maybe even decades, collecting the best memories in that area: memories from a myriad of people, dates from a year ago to decades ago, and even curated what kind of NFT art is for display. 

Carnival — Folsom at 4th Street. Gif credit.

San Francisco is known for its wonderful street art and culture. People from all over the world come to take tours of the street art and to listen to the rich history of the city. 

By becoming the bridge between the metaverse and real life, people in the city will be able to walk the streets of cities all over the world and see the magnificent memories and NFT art that the Museum Curator curated. 

If and when we succeed, we envision a world where tourists experience the culture of a city through their own eyes and through the lens of the Museum Curator.

The Real Estate Mogul and the Neighbor Collective

The Mogul and the Collective strive for asset appreciation. To this end, they will compete to capture the most valuable places in Metablox — the landmarks. 

Block by block, city by city, Moguls and Collectives need to buy Blox in order to amass enough MetaRent to outbid the other. To further increase the velocity of their MetaRent, Moguls and Collectives will seek to purchase high level homes and communities driven up in level by Nostalgic Neighbors and Museum Curators (high level homes earn more MetaRent).

If and when we succeed, Moguls and Collectives will amass wealth through the economics of buying and selling landmarks and high-level Blox.

Metablox – the Web3 Real Estate Game (Whitepaper 2.0 Part I)

As some of you might know, I have been working on a Web3 Real Estate Game called Metablox – preserving our most important memories onto the blockchain.

Below is Part I from our Whitepaper 2.0, which includes our longterm vision. Later on I will also post Part II (Product), Part III (Game Design), and Part IV (Technology and Team) here for your convenience too.

Also, join the Discord to be part of our Journey!

🏠 Metablox

Own real world places as NFTs, powered by real life memories.

Welcome to the Metablox White Paper! This is a comprehensive, living document about our product. Before we get started, here are some useful links:


Our mission is to preserve humanity’s most important memories.


Our vision is to build a meaningful bond between the metaverse and the physical world by anchoring real-life memories and virtual assets to real-world locations that are owned by people.


AuthenticityWe aim to be comfortable in our own skin, to proudly be who we truly are. Furthermore, we accept that we are flawed and welcome feedback from our Neighbors, which is why our White Paper will live on Google Docs, giving everyone the ability to comment on it and give us feedback.
Memories are a medium to be authentic. Memories are what make a place meaningful, which is why the Blox on Metablox are powered by memories.
GrowthBlox in Metablox must have lasting value, they must grow in value in order for Neighbors to benefit from the appreciation. And this growth of the asset doesn’t come from just squatting on it; rather, the most valuable assets will be those where the owner has worked hard to level them up. In Metablox, a Blox will grow in value as the owner unlocks Memory Slots and adds new memories. 
The Core Value of Growth extends to our Discord, where we believe in the growth of the individual. This means not only in game growth, but personal and professional growth as well.
ImpactWe aim to make a positive impact on our Neighbors by valuing the offline – the real world experiences where we create memories. While many fun, engaging Web g3 games hook a player into the world and create triggers for daily active use, we aim to motivate our Neighbors to go out into the real world and make new memories. 
In practice, this means focusing on making memories as meaningful as possible and deprioritizing efforts that are pure game-like in design for the sake of entertainment.
CommunityMetablox is not a me vs them; instead, Metablox is a place to join with fellow neighbors in preserving the most important memories in your community.
Some methods to accomplish community:
Communal power ups: Communities in Metablox can join together to benefit all Blox in the area. For example, if all Blox in a ZIP Code are Minted and have a memory, then all of the Blox get a boost that increases their MetaRent.Generational memories: Each Generation of Blox ownership has a cap to the number of levels it can increase. In order to level up further, a new owner must take over and add a new Generation of memories.

What is Metablox?

Metablox is a Web3 platform where users can own representations of real-world places as an NFT. Watch the What is Metablox video.

💡 In Metablox, a Blox can be owned as an NFT. However, this does not mean you own the block or properties in real life.

Mock of V1 of Metablox, aiming to launch in February 2022

Continue reading Metablox – the Web3 Real Estate Game (Whitepaper 2.0 Part I)

The Web3 Metaverse and how it will change everything

The Web3 Metaverse presented by PapaFear Gaming

Recently, in behalf of my consulting work at HTC VIVE, I have been collaborating with many content creators and influencers in the VR/AR/Metaverse/Gaming/Web3 Space.

One of the very awesome content creators I collaborated with is PapaFear Gaming, a Youtuber that has around 600,000 Subscribers on Youtube (and formerly had another Youtube Channel with over 1 Million Subscribers).

I highly recommend you to check it out!

The Web3 Metaverse presented by Cas and Chary 

Another amazing explainer on the Web3 Metaverse – albeit with a very different tone and style, is from Cas and Chary.

They create some of the best content on Youtube regarding VR/AR, and have some of the highest engagement rates ever!

I also highly recommend checking them out!

Yu-kai Chou interview with PapaFear Gaming VR on Metaverse and Web3

Metaverse, Web3, and VR Influencers for HTC VIVE

As a former Chief Experience Officer with the Cofounder of Ethereum Anthony Di Iorio as well as former Head of Creative Labs/Digital Commerce for HTC, Yu-kai has had a lot of experience and exploration into the upcoming Metaverse.

Yu-kai even started his own Web 3 project (own digital real estate that represents real world locations and level them up with real world locations) – join our Discord here!

Here he interviews one of the most influential Youtubers in VR and Gaming – PapaFearGaming VR!

PapaFearGaming not only is edging towards a million Subscribers on Youtube, he actually had another previous channel that had over a million Subscribers.

Watch as he explores what is the future of the Metaverse (as well as the VIVERSE), Web3 and VR/AR with Yu-kai Chou.

Check out an older interview between Yu-kai and PapaFear earlier!

Metablox NFT Memory: Speaking at Blockchain Fest 2022 in Singapore

This is a Memory I submitted to the landmark Marina Sand Bay in Singapore on Metablox – check out this NFT Blox and other memories yourself!

To promote the newly minted Metablox, I decided to apply to speak at a few NFT/Blockchain conferences. One of the conferences was the Blockchain Fest 2022.

They were very happy that I was willing to be a speaker there without cost and covering my own travels (normally I get paid a 5-digit USD Speaker Fee and travel expenses covered). I asked if I could at least get a table to sign books as that tends to improve the experience of the attendees, and they agreed. They also promoted my name on their website and social media as a keynote speaker.

My talk was about “How to Imbue Meaning & Purpose into your Blockchain Project,” which was related to Core Drive 1: Epic Meaning & Calling design in the Octalysis Framework. The goal was to tell people they need timeless meaning within their projects because if not then everyone is there just because they believe they can get rich in 4 months, which is obviously not sustainable.

Also, people might not want to play the same NFT games or like the same animal PFPs 10 years later, but the meaning/purpose of what they represent can last forever.

Since my talk was on Day 2 (June 2), I was thinking about announcing that we just opened up Singapore for minting, while sharing that my book is for sale and I can sell/sign books – all at the end of my speech. However, on Day 1, we just put my pile of books on the table, and within a couple hours they were all sold out. My friend Joey Lin (ex-Zynga/Google/Uber) was very impressed about it and claimed he has never seen anything sell itself like that.

One notable purchaser of my book was Carol Zurita (Speaker on Women Empowerment and Author of books including Get Powerful Now), but unfortunately she didn’t have cash and paying crypto from her Gemini account was too difficult due to me needing to be verified. So I just gave her a book and trusted her to pay me later. She did fulfill her promise afterwards so that’s a plus one in my book (no pun intended).

I also took the opportunity to meet my friend Rahul Daswani (Head of Partnerships at GovTech for the Singapore Government) and his friend Randeep Melhi (ex-COO and ex-Chief Commercial Officer of the prominent crypto project Cardano) at Toastbox in the Marina Bay Sand mall area. We discussed about how blockchain technology could help governments.

On the day of my speech, the audience was not huge but people were really interested in the topic, and they also scanned the QR code to get a free Tier-1 and Tier-2 Blox in Singapore. However, due to a bug that was introduced last moment for the QR code, people couldn’t normally mint Singapore if they were not logged in and it didn’t have proper feedback messages to explain that either.

It made Jun and I pretty sad thinking that no one wanted to mint but quickly recomposed to focus on our mission. Then we realized people who wanted to mint couldn’t mint, so we “felt better” even though the issue was obviously a bit frustrating. We probably lost quite a few people minting on the spot, but since we are focused on where Metablox will be 3-5 years from now, these bumps won’t cripple us.

Then another very odd thing happened. As the paid attendees went into the lunch hall, I was blocked by the doorman, saying that I must have a lunch voucher to enter. I thought, this must be a mistake, as I have a speaker badge. Generally the speaker badge is the most powerful of badges, allowing me to go to the backstage, VIP sections (which is true in this conference too), so I must have the right to eat lunch with the attendees, right?

So I found the organizers and explained the situation. To my surprise, all they could do was apologize, but no food for me. It’s the first time after 100-200 speeches and 40+ countries that I go hungry as a speaker. While I was planning to stay at the conference and mingle more with my the attendees (and my new friend Daniel Chou), I was hungry, so I left the conference to find food at the Marina Bay Sand mall area. 

I took the suggestion of our Metablox Discord Neighbors, and went to a fancy Japanese restaurant called Koma. I might have done a little bit of “revenge eating” but just ordering 4 appetizers cost $107.42 USD. It was good food though!

Afterward, I met up with my dear friends Nir Eyal (Bestselling Author of Hooked and Undistractable) as well as So-Young Kang (Founder/CEO of Knowbe, ex-Harvard Business School, and ex-Mckinsey) at Toastbox again.

It was unfortunate for the conference because previously I invited them to meet me at the conference and so we can walk around and mingle with attendees together (I gave them free VIP tickets days beforehand). It would have been a really cool experience if someone met two authors of books they read at the same time and probably would have made it a highlight for the event (which becomes good marketing material for their next year’s marketing). 

Unfortunately, due to not having food for the speakers, I just left and didn’t go back. We had a great time catching up as I learned how Nir Eyal moved to Singapore with his family from NY two years prior due to COVID-19 (when Americans were fleeing Singapore to return back to the States due to ultimatum warnings of citizens returning or else they might be disallowed indefinitely). Nir loves it in Singapore so we’ll see how long he ultimately stays there.

So this was my memory at Marina Bay Sand and the Blockchain Fest 2022. It might not have been the smoothest trip, but that makes this a great and unique memory to add on Metablox. I sure would want this memory to be preserved for myself decades later, and for anyone in the future to see how I am as a human being, and how things were like when we were launching Metablox in different cities. 

May all the important memories live on through the Blockchain!