Brilliant Earth Day Video: Heal Our World, Heal Ourselves
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Earth Day, Dance, and Media
My friends at Pacha’s Pajamas created an awesome video for Earth Day, with the focused message of balancing the negative and dirty media with positive and inspirational media for our children and future generations.
The end product is a dance video called Nature Superhero.
The song itself is quite inspirational, as one of the rappers is Lil JaXi, a kid who has a severe case of stuttering and was bullied in school, until he discovered that his stuttering goes away when he starts to rap.
I wish more companies would do things to inspire the world through fun, dance, and positive messages.
If you believe in the cause of reinforcing media with positive messages, it would be powerful to share the video with your friends and embed it on your own sites.
Related Reading
- The Octalysis Framework
- What is Gamification
- Core Drive 1: Epic Meaning
- Actionable Gamification Book
- Top 10 Education Gamification