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About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
About the Author
Yu-kai Chou is the creator of the Octalysis Framework and one of the earliest pioneers in gamification, having studied the field since 2003. His behavioral design work with LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast has impacted over 1.5 Billion Users.
Yu-kai has shared these insights at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His research has been referenced in 3,700+ academic publications including work from Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, and ClinicalTrials.gov. Explore his books here.