
The First 90 Days of Being an Entrepreneur

In most people’s minds, the hardest part about being an entrepreneur is starting. That’s actually not true. Starting is the easiest part and it just requires you to get off your butt and start doing things. You only think it’s the hardest part because that’s the part YOU are stuck on.
For that reason, here’s a little guide to help you get over that “but I don’t know how to start!” hurdle, so you will have no excuse not knowing how to start your company.
Table of Contents
- Days 1-5: Decide to be an Entrepreneur and learn as much as you can about it
- Days 6-10: Find your Passion
- Days 10-20: Identify a large problem in the field you are passionate about and find your co-founder(s)
- Days 20-30: Find a Solution to the Problem you Identified
- Days 30-40: Assign Roles, Tell ALMOST everyone about your new business idea
- Days 40-60: Recruit necessary talents and talk to potential investors
- Days 60-70: Build a website, Develop key partnerships, introduce Gamification and Brand your company
- Days 70-80: Get the legal stuff out of the way
- Days 80-90: Focus on your product and launch as soon as possible
- The Journey Goes On
Author Credibility: Yu-kai Chou

Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.

