For years, Yu-kai didn’t want to touch World of Warcraft because of his obsessive personality. If he had started WoW when it first came out, he might not have created the Octalysis Gamification framework at all! (Because WoW can suck a lot of hours from your life.)
But eventually, in 2018 and 2019 Yu-kai went on to analyze how World of Warcraft achieves these seductive Game Loops inside its system and players’ minds.
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