Beginner’s Guide to Gamification: What Is Gamification (2 of 90)
*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis*
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Table of Contents
About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003, years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
Episode 2: What is Gamification
Here’s a quick outline of this episode:
- Intro
- Gamification is not new
- Gamification is really “Human-Focused Design”
- It remembers the “feelings” of the humans in the process
- Some examples of Gamification
- Since Games are the first industry to get Human-Focused Design right, we now call it Gamification
- Gamification is not part of the gaming industry
- A big problem in the industry is that people believe that gamification is just adding points, badges, and leaderboards
- Points, badges, and leaderboards are a result of Gamification, but they do not define it
- All games have game elements in them, but only a handful are fun and addicting
Episode Navigation
← Previous: Episode 1: Introduction | Next: Episode 3: Why Are Games Fun & Addicting? →
Related Reading
- What is Gamification?
- The Octalysis Framework: Complete Gamification Framework
- The PBL Fallacy: Why Points, Badges, and Leaderboards Are Not Enough
- Human-Focused Design: A Better Term for Gamification
- Books by Yu-kai Chou