Yu-kai Chou Interviewed by a VR Influencer (for HTC)
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Yu-kai Chou interviewed by a VR Influencer (for HTC)
Hey all!
Some of you know that in 2020 I started working with HTC alongside my two companies — my consulting/design company The Octalysis Group and my gamified education platform Octalysis Prime.
I was lucky that the Founder/CEO of HTC Cher Wang has read my book on gamification before, and wanted to explore a variety of ways I could help the Taiwanese-based company.
In 2020-2021, I took up roles such as Head of Digital Commerce, Head of Creative Labs, and also managed the North America marketing teams, pushing out some of the highest tier VR Headsets in the industry.
VR Social Ambassador Work for VIVE and our designed ARG
More recently, I shifted my focus on being a Social Ambassador, working with social media and social influencers/innovators.
We recently launched a gamified ARG (Alternate Reality Game) that involves solving a lot of online puzzles and riddles (such as converting music notes into map coordinates, or deciphering a poem about celestial stars arguing about who is the brightest).
All of this leads to an amazing giveaway prize where a few lucky/creative winners will travel to a 5-Star Hotel and experience the highest-end VR HTC VIVE has to offer.
At the same time, I was interviewed by an influencer in the VR world — Eric for President. I talk about HTC’s attitude towards the community and my viewpoints of the VR world.
Hope you enjoy!
Gamification.jpg” alt=”Yu-kai Chou discussing VR gamification and behavioral design with Eric for President, HTC VIVE Social Ambassador interview on virtual reality community building” class=”wp-image-17224 ” style=”max-width:100%;height:auto;max-width:600px;width:100%;height:auto;” srcset=”https://yukaichou.com/wp-content/uploads/2021/08/VR-Gamification.jpg 600w, https://yukaichou.com/wp-content/uploads/2021/08/VR-Gamification-300×200.jpg 300w” sizes=”(max-width: 600px) 100vw, 600px” />Related Reading
- Yu-kai Chou interview with PapaFear Gaming VR on Metaverse and Web3
- The Web3 Metaverse and how it will change everything
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification?
- Gamification Book: Actionable Gamification
- Books by Yu-kai Chou