How Gamified Badges Can Be Effectively Used
A Guest Post by TechnologyAdvice.com
In this first installment of the Business Technology Whiteboard video series, you’ll learn:
- How gamification can lead to increases in employee engagement
- What differentiates true achievement from a meaningless badge
- Where gamified badges originated and how that has influenced their meaning today
- Current gamification trends and how they apply to workplace design
Table of Contents
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- Badge Gamification Done Right: Why 90% of Achievement Badges Fail
- What is Gamification?
- Core Drive 2: Development & Accomplishment
- 90+ Gamification Stats, Examples & Cases with ROI
- Books by Yu-kai Chou
In this first installment of our Business Technology Whiteboard video series, you’ll learn:
- How gamification can inevitably lead to increases in employee engagement
- What differentiates true achievement from a meaningless badge
- Where gamified badges originated and how that has influenced their meaning today
- See current gamification trends in our beginner’s guide
Codecademy has instituted gamified badges to great success, with different badges representing mastery in different coding languages. And here’s why these two systems are successful: they use badges as recognition for true achievement. These badges aren’t awarded to the person who shows up to work earliest the most days in a row; they represent weeks and months of work.
If you’re looking to use gamified badges to engage your employees make sure the badges actually mean something. This technology is only effective if it represents actual accomplishment, like the writer who creates the highest converting content, or the sales representative who closes the most difficult leads.
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