octalysis framework

Howie JuCreator of the Octalysis Framework · cited in 3,700+ academic papers

November 14, 2023Published

1 minRead time

WOULD YOU LIKE YU-KAI CHOU TO WORK WITH YOUR ORGANIZATION?

Yukaichou.com Main Contact Form

Newsletter

Name

Organization

Subject

Your Message

Howie Ju

Creator of the Octalysis Framework. Gamification pioneer & international keynote speaker — cited in 3,700+ academic papers.

Share on X Share on LinkedIn

Yu-kai Chou · Creator of the Octalysis Framework

Yu-kai Chou pioneered the study of gamification in 2003 and created the Octalysis Framework. His behavioral-design work has impacted 1.5B+ users through LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, and is cited in 3,700+ academic papers — including Harvard, MIT, NIST, NSF, the European Commission, and five NIH studies.

Verified claims & methodology Academic & government citations Work with Yu-kai

Continue your training

Every finished article levels you up. Now test what drives you — or pick a quest path.

Find your main stat Choose a quest

Keep exploring

Gamification Examples·39 min

What Is Gamification? Definition, Meaning & Examples (2026)

Gamification is the practice of applying game-design and motivation principles — the 8 Core Drives that make games…

Yu-kai Chou

Gamification Examples·22 min

The Octalysis Framework: 8 Core Drives of Gamification

The Octalysis Framework is a human-focused gamification and behavioral-design model, created by Yu-kai Chou, that maps human motivation…

Yu-kai Chou

Gamification Examples·22 min

10 Gamification Marketing Examples You Won’t Forget

Gamification marketing is the use of game design and behavioral design in campaigns, loyalty programs and products, so…

Yu-kai Chou

Human-focused gamification & behavioral design. Creator of the Octalysis Framework.

WOULD YOU LIKE YU-KAI CHOU TO WORK WITH YOUR ORGANIZATION?

Related articles

What Is Gamification? Definition, Meaning & Examples (2026)

The Octalysis Framework: 8 Core Drives of Gamification

10 Gamification Marketing Examples You Won’t Forget