The Paradox of Choice: An S-Tier Behavioral Designer’s Guide to Choice Overload
Barry Schwartz's Paradox of Choice made choice overload famous. The replication data tells a messier story: here is…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Temporal Motivation Theory: An S-Tier Behavioral Designer’s Guide to the Procrastination Equation
Piers Steel and Cornelius Konig's Temporal Motivation Theory in plain English: the four-variable procrastination equation and how the…
Implementation Intentions: An S-Tier Behavioral Designer’s Guide to If-Then Planning
Short answer: An implementation intention is a plan of the form “If situation X happens, then I will…
McClelland’s Theory of Needs: An S-Tier Behavioral Designer’s Guide
Harvard psychologist David McClelland's Theory of Needs says adult motivation sorts into three learned drives — achievement, affiliation,…
Mindset Theory: An S-Tier Behavioral Designer’s Guide to Growth vs Fixed
Every underperforming team I have ever coached — Fortune 500s, fast-growing startups, a university computer-science department, even a…
Elaboration Likelihood Model: An S-Tier Behavioral Designer’s Guide to Central & Peripheral Persuasion
Petty & Cacioppo's Elaboration Likelihood Model in plain English: the two routes of persuasion, argument quality, and how…
Transtheoretical Model: An S-Tier Behavioral Designer’s Guide to Stages of Change
Short answer: The Transtheoretical Model, developed by James Prochaska and Carlo DiClemente in the late 1970s and early…