Leaderboard Design: The Definitive Guide
Leaderboard design is one of the most misunderstood tactics in gamification. Most companies implement a leaderboard expecting it…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Collection Set Design: The Complete CD4 Guide
Collection set design sits at the heart of one of the most powerful gamification mechanics. When I was…
Community Design: Building Tribes, Not User Bases
Community design might sound like a modern buzzword, but it’s actually the difference between having customers and having…
Quest Design: From Bootleg Quests to Boss Fights
Quest design is one of the most powerful mechanisms I’ve seen transform how users engage with digital products.…
Status Design: Why Status Drives Behavior More Than Money
Status design is one of the most misunderstood forces in human behavior. We’ve been taught that money motivates…
Habit Formation Through Gamification Design
Most people talk about habit formation like it’s a simple three-step process: trigger, behavior, reward. If you’re familiar…
The Voluntary Adoption Cascade
Voluntary adoption sounds like a paradox when you first hear it. Most companies approach adoption like a military…