Restaurant Advice: How Much Should You Price Your Menu Items?
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
FastCasual.com Webinar: How To Use BIG DATA to Influence Behavior
Editor’s Note (2026): The ReadyTalk webinar platform has since been acquired and the original playback link may no…
How to get more Twitter followers for your local business
Starbucks has 2 million+ followers on Twitter; McDonald’s has 400,000+ followers on Twitter. If you’re a local business,…
Infographic: Facebook EdgeRank and Why You Should Know About It
Editor’s Note (2026): Facebook deprecated EdgeRank in 2011, replacing it with a machine-learning-based News Feed algorithm. The core…
How local businesses can utilize the new Facebook Apps
Facebook is a platform that is limited only by your creativity – and of course technical knowledge. But…
4 Lessons From The FastCasual.com 2012 Top 100 Movers and Shakers List
⚡ Speed Run Notes Industry list rankings are a snapshot; the list that matters is the delta year-over-year.…
How to Build a Customer Loyalty Program That Actually Works [4 Strategies]
Most loyalty programs fail. The average consumer belongs to 19 reward programs but actively uses fewer than half…