Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Gamification Examples·2 min

How we Design Coins on Octalysis Prime

Table of Contents Creating Unpredictability and Curiosity Collection Before Utility How to Get Coins Related Reading About the…

Yu-kai Chou