Dual Process Theory: An S-Tier Guide to System 1 & 2
Kahneman's Dual Process Theory in plain English: System 1 vs System 2, the flaws in the dichotomy, and…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Prospect Theory (Kahneman & Tversky): Why Losses Hurt 2x
Prospect Theory is Daniel Kahneman and Amos Tversky’s model of how people actually decide under risk, published in…
How Do You Spot a Winning Company Before Wall Street Does?
Before Zoom exploded, its product leaked a signal. Yu-kai Chou's Product Superiority Test: the tiny-detail check for picking…
The Onboarding Mistake That Kills Innovative Products
I watched an innovative product’s onboarding fail in real time last year. The app looked like a small…
Why Did a Missing Horse Skin Make Me Actually Sad? A Live Octalysis Autopsy of Heroes of the Storm
A live Octalysis autopsy of Heroes of the Storm: why a missing horse skin made me sad, why…
The Harmless Dragon: Why You Can’t Actually Lose by Reaching Out
There is a terrifying, fire-breathing dragon that lives just outside the edge of your comfort zone. You’ve never…
How to Gamify Strategy Sessions Without Killing Buy-In
Adding game mechanics to strategy sessions usually backfires. The losing team quietly sabotages execution. Here's the white hat…
Why Do Your Videos Feel Slightly Off? The 200ms Rule
Your brain processes visuals 4-8x faster than audio. When videos misalign by even 200ms, viewers feel subtle distrust.…
Why Most Certifications Are Worthless (And How to Fix Them)
I have a confession that probably shouldn’t be a confession. I think most professional certifications are worthless, and…