What I Love About Dining Out
Dining out is about far more than the food. It’s about how an environment makes you feel. The…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
Well Made Video/Drama of a Gamified Future
⚡ Speed Run Notes Gamified-future fiction tends to imagine dystopia because dystopia is the easier story. A good…
RewardMe vs Belly: A Data-Driven Loyalty Program Comparison (31x Sign-up Advantage)
What separates a loyalty program that actually changes merchant behavior from one that just looks good in a…
How to find the right person to lead your digital marketing efforts
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Does Being Polite to ChatGPT Yield Better Answers? Prompt Engineering Techniques
I was curious about whether being polite to an AI actually yields better (or at least different) answers.…
Digital Signage and the Customer Experience
Table of Contents The Renovating and Revamping Trend Staying Competitive in the Face of Change Digital Signage and…
How Target Predicts Pregnancy From Shopping Data (Big Data Case Study)
Imagine this: in the past month, a woman named Susan — 20-something, shops at Target, buys a large…
Feeling Lucky? The $100 Million Button Google Refused to Remove
See why Google kept the I’m Feeling Lucky button, and how curiosity-driven design helped make search feel playful,…