What I Love About Dining Out
Dining out is about far more than the food. It’s about how an environment makes you feel. The…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
Well Made Video/Drama of a Gamified Future
⚡ Speed Run Notes Gamified-future fiction tends to imagine dystopia because dystopia is the easier story. A good…
RewardMe vs Belly: A Data-Driven Loyalty Program Comparison (31x Sign-up Advantage)
What separates a loyalty program that actually changes merchant behavior from one that just looks good in a…
How to find the right person to lead your digital marketing efforts
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Digital Signage and the Customer Experience
Table of Contents The Renovating and Revamping Trend Staying Competitive in the Face of Change Digital Signage and…
Video Interview: Local marketing with Carmen Sognonvi
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Scarcity & Unpredictability: How Woot! Turned Midnight Refresh Addicts into Loyal Customers
See how Woot combined scarcity, unpredictability, and community behavior to turn one-deal-a-day shopping into a repeatable motivational loop.
100 Facts you did not know about Yu-kai Chou
Since my co-founder Jun Loayza wrote a post about the same topic, I figured I need to write…