HTC VIVE Grew E-Commerce 188% Through Behavioral Design — Case Study
A case study on how behavioral design helped HTC VIVE improve conversion, traffic quality, and e-commerce revenue by…
Work with Yu-kai The Blog
Marketing Gamification
Articles on Marketing Gamification — from Yu-kai Chou, creator of the Octalysis Framework.
Don’t be a creep when it comes to using customer data
Collecting and using data is a sensitive subject. ⚡ Speed Run Notes The creep line is the distance…
Facebook Timeline Cover Optimization for Local Marketing
The new Facebook Timeline has completely revamped the business page layout. From the new cover image to the…
Infographic: How To Avoid Designing A Bad Website
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How to get more Twitter followers for your local business
Starbucks has 2 million+ followers on Twitter; McDonald’s has 400,000+ followers on Twitter. If you’re a local business,…
How local businesses can utilize the new Facebook Apps
Facebook is a platform that is limited only by your creativity – and of course technical knowledge. But…
How to build an effective content calendar for Twitter
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How to get more Yelp reviews for your business
Local businesses have a love-hate relationship with Yelp. If you have a 3.5+ rating on Yelp with over…
Why McDonald’s Refuses to Bring Back All Day Breakfast
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…