The Gamification of Business Infographic
This Gamification of Business Infographic (courtesy of ClickSoftware, now part of Salesforce) briefly captures the different gamification techniques and mechanics that have been applied over the past 4 decades.
It also showcases how gamification is being used in some of the largest companies.
Table of Contents
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
The Infographic
Can you identify which Core Drives were being successfully implemented in this timeline?
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- The Ultimate Guide to Gamification: Past, Present, and Future
- 90+ Gamification Stats, Examples & Cases with ROI
- What is Gamification?
- Books by Yu-kai Chou